15 Rules for Better Negotiation & Selling

Incl. Bonus – Conduct conversation in every sales situation, act confidently in sales, assess & win people, convince customers with good communication

Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2026
• Edition: 8
• eBook ISBN:
  9783965961050
• Topic: Business
• Subtopic: Financial Risk Management
• Index: Business

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.

Because well-running sales talks work according to certain rules - and only those who follow these unwritten rules will be successful in negotiations. This includes things such as the right preparation for the negotiation, but also tactics and strategies to elicit the true intentions of your business partners. Whoever manages to deal with the often unexpressed wishes of other people can convince them and thus win every negotiation.

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Publisher, journalist and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany's most bloggers on success.

Authors Overview

Sandra Schubert

Sandra Schubert is a sales expert - for Mercedes, O2 or VW.

Distinguished as a Senator of Junior Chamber International, the world-wide association of junior business administrators, the graduate in business administration has been the initiator of positive psychology in sales and has been recognized as a professional speaker GSA / SHB. Nationally and internationally known simply as "the SCHUBs", she develops sales concepts and tailor-made sales training, trains on the topic of new customer acquisition, recommendation management and communication - for Mercedes Benz, O2, Rodenstock, VW and RedBull, among others.

Website:

http://www.schubs.com

Daniel Weinstock

Daniel Weinstock is an expert in business and finance in Europe.

As a speaker and author, he is on the stage internationally with his topics Financial Success, Neurotraining and the PowerMind Selling Method® developed by him. As a trainer and coach, he resolves obstacles and leads participants to new results.

Website:

https://www.danielweinstock.de/

Nelly Kostadinova

Nelly Kostadinova. Founder of Lingua-World, consultant and speaker.

Originally Nelly Kostadinova comes from Bulgaria. Her career began there as a journalist. After the turn of 1990 she left her old life behind and built up a new existence in Cologne. Seven years later, she founded the translation and interpreting service Lingua-World. She quickly transformed the small agency into an international company. Today, Lingua-World has some 10.000 translators and has a total of 19 stores in Germany, the United Kingdom, South Africa and Rwanda.

With her localization service Lingua-for-growth, Nelly Kostadinova advises 2015 companies on the successful integration of their websites and presences in the global market.

Kostadinova is the economic ambassador of the city of Cologne and has set herself the goal of building bridges with her services - with language. Especially the African continent is close to her heart. It is expanding into developing countries in order to get involved locally and use its knowledge to train local specialists.

Michael Lorenz

Michael Lorenz is managing partner of grow.up. Management consulting.

He is an experienced consultant, trainer, coach and author of numerous books on leadership, human resource management, communication and personality development.

Website:

http: /grow-up.de

Dr. Cornelia Topf

Dr. Cornelia Topf is a certified business coach and international management trainer.

Supported for over twenty years Cornelia Topf As an international management trainer and certified business coach, well-known companies of all sizes and industries. Her areas of focus include goal-oriented communication and success-oriented body language. In particular, the promotion of women is the PhD economist at heart. The managing director of "metatalk Kommunikation und Training" in Augsburg is the author of many textbooks and guidebooks that have been translated into numerous languages. These include titles such as "Self-Coaching for Women," "Successful Negotiating for Women," "Assertiveness for Women," "The Leadership Book for Cheeky Women," or "Disarming Presentation Torpedoes." Cornelia Topf is also a sought-after expert in the media.

Website:

http://www.metatalk-training.de

Natalie Schnack

Natalie Schnack is an industrial engineer and visibility coach.

It helps self-employed workers and employees get out of camouflage and show the world what's in them. Her first book "30 Minutes Self-Assertion" appeared in August 2013.

Previously, the graduate industrial engineer (FH) worked for more than ten years in one of the largest media companies in Europe, most recently as a project manager for customer orientation. Her career is anything but taken for granted: born in Kazakhstan she had to start small as a child of German immigrants and make her way.

Website:

http://www.natalieschnack.de

Professor Dr. Martin-Niels Däfler

Prof. Dr. Martin-Niels Däfler teaches at the University of Economics and Management (FOM) in Frankfurt am Main.

Däfler, born 1969, studied business administration and has since been working as an independent communication and marketing consultant and trainer - his clients include large and medium-sized companies as well as numerous associations and academies. Since the beginning of 2010, he is a lecturer at the University of Economics and Management (FOM) in Frankfurt am Main. His publications include "The Career License - Success Tips for everyone who starts to work".

Oliver Schumacher

Oliver Schumacher is sales trainer and speaker.

The speaker (MA) and Betriebswirt (FH) worked 10 years in the B2B field service for the branded goods industry. Today, the fifth book author provides praxiserprobe tips and strategies on the topics of new customer acquisition, offer management and price negotiation. Its main clientele are small and medium-sized enterprises, which have their own field service.

Website:

http://www.oliver-schumacher.de/

Lars Schäfer

Lars Schäfer is Speaker, Trainer and is considered a leading expert on the subject of "emotional selling".

After training as an industrial businessman and specialist salesman marketing, he spent 15 years in the field and interior sales. Since 2004 he is an independent sales and communication trainer with the special topic "customer loyalty through emotional selling". He offers sales training for the field service, shop staff and sales engineers.

Website:

http://www.emotionalesverkaufen.de

Kurt-Georg Scheible

Kurt-Georg Scheible is an entrepreneur, consultant, coach and speaker.

And above all, a success negotiator. The successful negotiator who goes into the fire is his motto. Meaning, he prepares his clients for important negotiations, but also goes to the negotiating table and listens or intervenes, if desired.

Website:

http://www.erfolgscampus.de

Ralf Koschinski

Ralf Koschinski is Dipl.-Kaufmann, Coach & Mittelstandsberater.

He is a certified management & business coach and SME consultant. Owner of VERTRIEBSMEISTER®, Institute for Enterprise Development, and shareholder of the UMSATZMEISTER Methods Institute for Potential Development.

The Technical Management (IHK) and Diplom-Kaufmann (FH) has developed the ratiomotion® method. As a multi-certified trainer (including NLP Practitioner, INSIGHTS MDI® DISG Consultant), the Q-Pool 100 business trainer's quality certificate will help companies with their technical and design-oriented products achieve their sales goals. His know-how in sales and as a trained professional musician (trumpet, guitar, vocals) he has recently in his book "music is in distribution" linked.

Simone Janson

Simone Janson is a publisher, consultant and is one of the 20 most important German bloggers according to the Blogger Relevance Index and Wikipedia. According to DIE ZEIT, she is one of the most important bloggers on career, work and the world of work. In addition, she is a keynote speaker and advises companies such as Samsung, OTTO or Randstad in HR communications. She has also worked for various universities and business schools.

The FAZ, one of Germany's most well-known newspapers, about Simone Janson: "...gives easy to implement tips on how to reach your goal with less effort."

Janson has written or contributed to 20 books for publishers such as Redline Wirtschaft, Springer Gabler, and Bertelsmann, including the multi-lingual bestseller The 110% Lie, as well as several textbooks and university publications. She also wrote regular columns in the print and online editions of DIE WELT and t3n as well as in the online edition of Wirtschaftswoche.

Website:

https://berufebilder.de (DE) and https://best-of-hr.com (EN)

About the publisher Best of HR - Berufebilder.de®

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Notes on translation

This work is published in German and English. We support neural machine learning when translating into English. What does this mean exactly?

AI and neural networks: How is our translation produced?

The automated translation we use is based on AI systems using neural networks such as those used by DeepL or Google Translator. These neural networks are able to accurately represent the meaning of the translated sentences in the target language and at the same time are often able to find a more professional formulation.

Neural systems translate entire sentences at once on a high level, not just word for word. The system uses the broader context to identify the most relevant translation, which it then rearranges and adapts to resemble human speech with appropriate grammar. Because it is easier to understand each sentence, translated paragraphs and articles are much smoother and easier to read.

How we support neural machine translation

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With every input, every correction, the quality of translations is improved in this way, thus helping other users who work with neural machine translation. As we consider intercultural communication to be particularly important in a globalised world, we support this system with the implementation in the publishing house Best of HR - Berufebilder.de®. In this way, we want to contribute to improving understanding between nations, cultures and languages.

Quality of translations: What experts and the press ...

Table of contents

• Imprint
• Introduction: How to Benefit from an Integrated Knowledge System & Bonus Advantages – For Greater Success, Financial Freedom, & Quality of Life
• 15 Rules for Better Negotiation & Selling: How to Achieve Your Goals with Powerful Optimism and Unwavering Determination // By Simone Janson
• Selling on Amazon: Risks for Business Startups // By Markus Fost
• Let go of bad customers: 6 steps to dream sales // By Dirk Kreuter
• Networked thinking and supply chain management in sales: Understock costs as well // By Erwin Langemann
• Music is in Sales: From Perfection to Attraction // By Ralf Koschinski
• Negotiate without compromise: 10 tips for negotiation in every situation // By Kurt-Georg Scheible
• Emotional selling in 3 times 3 steps: arouse interest in 30 seconds // By Lars Schäfer
• How To Sell Expensive Products And Services: 7 Tips For Good Sellers // By Oliver Schumacher
• Diplomacy vs. Directness in Marketing: Say what you want? // By Simone Janson
• Negotiate successfully in 6 steps: Stay objective and fair // By Prof. Dr. Martin-Niels Däfler
• Assess your own strengths and weaknesses: convince others with self-sabotage? // By Natalie Schnack
• Proper Negotiation and Winning: The Role of Emotions // By Dr. Cornelia Topf
• Negotiate Well and Negotiate Negotiations: 8 Leadership Tips // By Michael Lorenz
• Successfully mastering international business: 7 tips for understanding foreign cultures // By Nelly Kostadinova
• Sales Strategies and Marketing: 8 Ideas for Customer Acquisition // By Daniel Weinstock
• 5 Acquisition Strategies for Sales Success: Mainly Happy Customers // By Sandra Schubert
• Success Through Expert Power – Strategies for Achieving Your Goals // By Simone Janson
• Conclusion: How to anchor the Success Triangle in your Life with many Benefits & free Premium Content
• Authors Overview – Your Experts in the Integrated Knowledge System
• Your Toolbox for a Successful & Free Life with Quality Assured Expert Knowledge: The integrated Knowledge System by Best of HR - Berufebilder.de​® Best of HR - Berufebilder.de®
• Appendix to the Integrated System of the Success Triangle: Tips & Practical Examples for the Interactive Knowledge Journey