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Agenda Setting
Make things visible & change them, say your opinion, convince people, position yourself against resistance, assert views, use your status & power to gain publicity
Simone Janson, Simone Janson, Simone Janson
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Agenda Setting
Make things visible & change them, say your opinion, convince people, position yourself against resistance, assert views, use your status & power to gain publicity
Simone Janson, Simone Janson, Simone Janson
About This Book
In the 4th, completely revised edition of this groundbreaking guide, published by an award-winning publisher, renowned experts (overview in the book preview) combine their knowledge with interactive AI. This unique combination of decades of experience and state-of-the-art technology enables you to master challenges on a whole new level. Thanks to the innovative transfer of information, complemented by personal experiences of success, you can realize your goals and reach your full potential. Because there is no doubt: If you want to change and move something, you have to make yourself heard and become visible. Nothing helps more than brilliant rhetoric, which arouses emotions and inspires and carries other people away - after all, everyone has something to say and specific rhetorical tips and tricks help to be heard with your message. This book will help you to build up your charisma, impact, persuasiveness and charisma and use them to the advantage of your message. For its concept "Information as Desired, " the publisher won the Global Business Award as Publisher of the Year and received government funding. It is also a partner of the Ministry of Education and Research of the Federal Republic of Germany. The goal to give you the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive AI Extended Books not only provide AI-optimized content in several languages based on data analysis but also allow you to ask individual questions and receive advice tailored to your personal interests. Each book contains detailed information and examples for your successful use of AI. You can utilize AI software for free, download e-courses, collaborate with workbooks, or engage with an active community. So you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and tangible. Expertise and technical innovation go hand in hand, as we take the responsibility to deliver well-researched and informed content seriously, honoring the trust you place in us. Due to the unique combination of human expertise and innovation, we can publish works that meet your requirements in every aspect. And furthermore, we want to offer you the opportunity to make your journey towards personal growth and success even more unforgettable. We understand that true change occurs not just in the mind but primarily through personal experiences and application. Therefore, we've conceptualized special success journey experiences tailored to each book for you. Be inspired to elevate your life to an entirely new level. By purchasing the books, you can also do good: The publisher dedicates about 5 percent of book sales revenue to socially relevant or sustainable projects. We provide scholarships, support innovative ideas, and contribute to climate protection initiatives. Publisher Simone Janson is also a bestselling author and one of the top 10 influential German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media outlets such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found, among other places, on Wikipedia.
Frequently asked questions
Information
Digital attention in social media: the power of numbers
// By Simone Janson
Britney Spears becomeâŠ.
... Or in jail?
Mass instead of class: click fraudsters and fake accounts
Insanity with a method
When the click madness becomes dangerous
Fan numbers Faken - but how?
Table of contents
- Imprint
- Introduction: How this book supports you
- Act like a spin doctor: change management and agenda setting // By Mathias Ulmann
- Free PR and marketing in 10 steps: Write and format press releases // By Prof. Dr. Martin-Niels DĂ€fler
- Virtual Marketing: 4 Steps to Successful Image Strategy // By Robyn Lange
- Strategies for Marketing and Sales: 10 Errors That Drive Customers // By Oliver Schumacher
- Positioning for coaches and consultants: 10 marketing tips for a small budget // By Martin Geiger
- Visual communication and storytelling: 7 tips for better visual language // By Miriam & Marko Hamel
- Communication and marketing strategy as an example Campaign: When the passion is missing // By Stefan HĂ€seli
- 7 tips on social media communication and politics: How much opinion does the job well? // By Simone Janson
- What is content marketing? 8 Top Responses to Viral Communication // By Anne M. SchĂŒller
- Corporate blogging as a marketing tool: increase visibility // By Katharina Daniels
- Communicating Innovation and Change: 5 Visualization Tips // By Claudia Simon
- Digital attention in social media: the power of numbers // By Simone Janson
- Closing Remarks
- Authors Overview
- About the publisher Best of HR - Berufebilder.deÂź
- Notes on translation