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Become an Influencer
Get noticed & visible through online communication & social media, more impact in self-marketing public relations & positioning, inspire people with charisma
Simone Janson, Simone Janson
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Become an Influencer
Get noticed & visible through online communication & social media, more impact in self-marketing public relations & positioning, inspire people with charisma
Simone Janson, Simone Janson
About This Book
With the 5th revised and improved edition, published by a state funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned authors (overview in the book preview) and extensive add-ons as well as individual consulting. At the same time, you do good and support sustainable projects. Because being successful as an influencer, not as a model or actor, is the dream job of many young people today, which is often dismissed as superficial. What exactly does it mean to earn your money as an influencer and what do you have to consider? And why are the colorful illusory world of the Internet or the perfect picture on Instagram so important? Without a doubt: If you want to be successful as an influencer, you have to make yourself heard and become visible. Nothing helps more than brilliant pictures, videos and rhetoric that arouse emotions and inspire and carry others away. This book helps to build up the appropriate appearance. For its concept "Information as Desired, " the publisher was not only involved in an EU-funded program but also received the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting actions, scholarship foundations, sustainable housing, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only provides you with expert knowledge but also allows you to ask individual questions and receive personal advice. In addition, each book contains detailed explanations and application examples to help you make the most of the free consulting services available to book buyers. You can also download e-courses, work with workbooks, or engage with an active community. This way, you receive valuable resources that increase your knowledge, stimulate creativity, make your personal and professional goals achievable, and make successes tangible. And more: We want to give you the opportunity to make your journey to personal growth and success even more unforgettable. Because we know that true change does not only take place in the mind but above all through personal experience and application. That is why we have created special success experiences to complement each book. Expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-founded and well-researched content and the trust you place in us very seriously. Therefore, all texts are written by experts in their field. We only use AI-supported data analysis to better find information that supports your search for knowledge. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. She has also been a columnist and author for renowned media such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found on Wikipedia.
Frequently asked questions
Information
Corporate Blogs vs. Social Media: Efficient topic storage and sustainable learning tool
// By Simone Janson
Success through corporate blogging or the great blog death?
Dear Twitter, Instagram and Facebook instead of blogging?
Content in social networks vs. my data is mine
Fear of data loss
Use the blog as a time saving archive
Find information with a few clicks and search function
Corporate blog or Twitter as link store?
5 Tips: Corporate Blogs and their many uses
1. Corporate blog as topic storage to increase productivity
- priority
- topic
- Date
- people
- Location
- A
- and much more.
2. Make information available quickly thanks to corporate blogging
3. Use corporate blog in seminars
4. Link list in the blog
5. Marketing with the corporate blog
Conclusion: Knowing how to amass a financial investment
The Relevance of Influencer Marketing in Niche Markets: 3 X 6 Tips for SMEs
// By Fabian Linden
Companies are still skeptical about influencers
The challenges in influencer marketing
6 Challenges for Businesses in Influencer Marketing
- Trust in Userbase, which has been successful in influencing, is a great opportunity for companies to make the most of it. But this is precisely where the difficulty lies: Since the interests are very specific in many subject areas and users consume the content streams of influencers very specifically, companies have a duty to select precisely those whose intersection with their own target group is greatest.
- This belongs to the pure Evaluate the Analytics but still a bit of tact and a certain level of detail of social media and the way people actually use it. In principle, influencer marketing managers must therefore also be experts in social networks themselves. Ideally, they are therefore digital natives who are actively traveling in this sphere and therefore always up to date.
- Because even here hide difficulties - because the landscape is changing rapidly. Both the type of communication and the frequently used networks themselves are subject to constant transformation.
- Especially because of the daily changes in Internet slang and constantly new memes and popular topics, it is difficult for marketing departments to evaluate whether individual influencers dominate the discourse.
- Especially for specific scenes and themes, there is oft...
Table of contents
- Imprint
- Introduction: How this book supports you
- Bloggers and Influencers: Earn Money with Online Marketing // By Simone Janson
- Blogging as a marketing tool: branding for the company // By Simone Janson
- BIO | Self-experiment social traveling - Bjorn Troch: âEverything runs on recommendationsâ // By Simone Janson
- Successful in Social Media: Current Design Trends // By Sarah HĂŒbinger
- Social Media Manager: More than cat pictures // By Katharina Antonia Heder
- Recommendation marketing and relevance through meta blogging - 10 tips: With snowball effects to success // By Simone Janson
- Visual Selling - Image and Reality: finding, seeing and understanding images // By Miriam & Marko Hamel
- Employer Branding with Influencer Marketing: YouTuber as a Professional Consultant? // By Peter-Georg Lutsch
- Online Marketing: 5 Tips for blog articles that are really read // By Dr. Gabriele Frings
- Newsletter and eMailMarketing: 3 X 3 Tips // By Simone Janson
- Marketing and social media communication with pictures: 5 tips for good photos // By Simone Janson
- Content audit in 4 steps: analyze and optimize data inventory // By Anne M. SchĂŒller
- Corporate blogging as a marketing tool: 3 cardinal error in business // By Katharina Daniels
- Corporate Blogs vs. Social Media: Efficient topic storage and sustainable learning tool // By Simone Janson
- The Relevance of Influencer Marketing in Niche Markets: 3 X 6 Tips for SMEs // By Fabian Linden
- 5 dream jobs for digital nomads: freedom or precarious employment? // By Marco Ebeling
- Closing Remarks
- Authors Overview
- About the publisher Best of HR - Berufebilder.deÂź
- Notes on translation