Success by Recommendation

Incl. Bonus – Convince & achieve goals thanks to personal branding, win with networks reputation management communication, use the power of rhetoric for applications

Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2025
• eBook ISBN: 9783965962750
• Edition: 7
• Topic: Economics
• Subtopic: Marketing Research
• Index: Economics

Also in the 7th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.

Because the standard way to a new job, the job advertisement, has long since become obsolete: Especially with odd CVs, applicants often don't even make it to the job interview because their applications are sorted out immediately by the great mass of competitors. What remains are the right application methods, which often work through informal channels: Namely, job search by recommendation through contacts, also known as personal branding. To do this, applicants fall back on an existing network or look for helpful contacts - e.g. through social media, videos and blog. Many companies also offer bonuses to their employees if they recommend suitable applicants who fit exactly into the team. So how do you manage to address these door openers? How does it work to control your own image with reputation management? And how can you stand out positively with recommendations, present yourself excellently and thus convince both personnel and employers? This provides answers to the most important questions.

With its integrated knowledge system and "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable innovations, and many other ideas.

The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.

In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge.

You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.

That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.

Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

Successful networking in business: 3 X 4 Tips for good business relations
// By Mario Hahn

In many cases, correct networking is the key to a career. The American psychologist Stanley Milgram already hypothesized in the 1960s that "everyone knows everyone over six corners". A number of studies have confirmed this over the years.

Everyone knows everyone around 6 corners

It is not for nothing that the world is small. For example, loudly resulted Staufenbiel A survey by Microsoft Research in the year 2013 that the individual is networked on average via 6,6 contacts with any person.

Research has shown that 30 billions of individual compounds support this result. This is reason enough to pay enough attention to networking, especially in professional terms, because the right contacts at the right time can be real door-openers for the career or attract and retain important customers.

Of vitamin B and the contact through the contact

While the term vitamin B used to have a rather negative flavor, it is now much more generous. And that is hardly surprising, as surveys and studies always confirm its value.

An ILO study found that managers, in particular, make heavy use of vitamin B to accelerate their careers. According to this, 70 percent of all management positions in Germany are filled through relationships.

This makes working life much easier and more enjoyable, in addition, friends in the job even extend their lives. According to the study, those who do not have positive social contacts are more likely to die an 2,4-fold increased risk. The results can be read in more detail here.

4 Tips: How to build the contact best?

As important as contacts in the business are, they usually only arise through sufficient commitment and a lasting care. But what does it need at all to inspire partners, large customers and other interesting business variables and to find a common denominator?

1. Quality not quantity: Since building a network can be time-consuming, networking with any person is anything but efficient. As a general rule, nobody can build and maintain intense relationships with more than 150 people. Accordingly, it makes sense to consider in advance certain criteria by which a network is built up slowly but steadily. This also includes refusing a contact request on XING and other business platforms. Because ultimately, the quality of the contacts and not the mass decides.
2. Simply drauflos contacts? Better not. Establishing relationships is not easy to realize offhand. It's not for nothing that the term Business Relation Management has been coined in recent years - it already suggests that there is certainly work in a successful business network. So before starting to contact you, it should be analyzed which organizations and individuals are worthwhile for establishing a relationship. If they could become lucrative clients, they might even have an extensive network to offer, can serve as a referral, or have valuable industry know-how.
3. Communicate correctly. Networking does not only consist of phrases and fast-sending contact requests. Whoever wants to remain in the memory, should have genuine interest in the respective person. In conversation - be it by personal or mail - it should be signaled that the work, the know-how or the position of the other is respected and regarded as interesting. However, this is not to be equated with clumsy flatteries. Better is a conversation on the same level at which both conversation partners feel comfortable, can contribute something to the conversation and in the best case each have added value.
4. The right mood is important. The mood is not unimportant. The opposite is usually felt immediately when his conversation partner is in a bad mood or wants to get the small talk behind quickly. If it is a personal encounter, then good mood should prevail and this is also expressed by the corresponding body language.

4 Tips: How can existing contacts be maintained and maintained?

However, it has long not been enough to establish contacts - you also have to cultivate them properly so that you enjoy your business network a lot.

1. Networking costs time - an aspect that should not be underestimated. Good networking takes time and needs to be worked out. Ideally, it should therefore be a small but fixed part of the working time. This can be, for example, 10 percent of the time during which the business contacts are developed and expanded. If, on the other hand, you assume that networking is simply happening by the way, you either surpass the value of good business contacts or not.
2. Do not forget the regular customers: After all, time-consuming networking also applies to regular customers, who should not only be contacted when it is necessary for business - on the contrary, it is precisely here that a targeted approach is important in which customer satisfaction and service quality should be the focus. Depending on the size of a company is the use of a comprehensive Customer Relationship Management here makes sense and ensures that existing customers feel comfortable in the long term and maintain a constant connection with them.
3. A large network has not only positive sides. At some point, the network begins to develop a certain dynamics of dynamics, through which many new contacts are added via other contacts. Quickly the overview can be lost, especially since many of these contacts are not relevant at all. Here it can make sense to move away from time to time and make contacts fall asleep. Ultimately, a business partner, which is not relevant, costs only time and maintenance without delivering value.
4. Not only take but also give. Valuable contacts are nice and good, but these can rarely be ingratiated by a few charming words and convince. Especially in the long term, only the own added value on the market keeps such a relationship stable, because after all both sides want to profit. So if you want to use your business contacts for yourself, you should also be prepared to give something - for example in the form of knowledge, information and know-how.

As a career starter Connections and vitamin B use

Social capital - and this is nothing else but the vitamin B - is becoming more and more important as the career ladder goes up. Here, it is crucial to be in the right place at the right time, to snap up the latest developments and to use them as far as possible.

Pure specialist knowledge can usually no longer keep up. Because it is very clear: Those who know the influential people in the company and are well known to their colleagues or superiors are more likely to be involved in projects and can face new challenges.

How do workers evaluate vitamin B and its use?

A representative survey by the Institute for Employment Research has tackled this question and interviewed a total of 563 workers. The result was that 41 percent of respondents believe that existing connections should also be used. 39 percent believed that working life relationships are indispensable.

With just 2 percent, only very few are convinced that the objective is purely objective criteria in working life. The situation is somewhat different among employers: although they also take the view that relationships should be used if it is beneficial. Nevertheless, many consider it quite realistic to have success on the labor market even without vitamin B.

Networking in international comparison

It is also interesting that the value of vitamin B in other countries is quite different. In America in particular, contacts and relationships are very popular with career questions. This can be seen, for example, in the universities: those who have studied in Yale, Harvard or Stanford, as a rule, have lived long afterwards, despite immense study costs. Because the people who are trained there are considered as elite and are preferred by many job offers alone. In addition, they also come to the coveted job offers, which are not even publicly advertised.

However, it is often still frowned upon to get a job with the help of others. Because that would mean that there was no other possibility and their own performance was not decisive. It is not at all possible that anyone who has good relations can not, and should not, simply let them fall into decay, especially since they have ultimately been developed.

Networks in detail - 4 network types

As interesting as the theory of networking is, it becomes really interesting in practice. Ultimately, the contact set-up is not so easy to implement and sometimes requires a lot of courage, self-awareness and overcoming. The behavior of the opponent also plays an important role and is usually very individual. There are some rough types, however, which can be reacted as follows:

1. The strategist: - a network that has a lot of experience and is only interested in the best contacts. He is always thinking about who he wants to join his network, and therefore he has many high-quality connections, such as industry experts and highly qualified professionals. However, this also makes it difficult to arouse his interest, especially for those in employment. What really matters are the abilities. A recommendation by a joint contact can lead the stone into the roll, however, it needs a lot of own initiative. If he is convinced, he can, however, be a door opener when it comes to jobs and promotions.
2. The charmer: - he is in a good mood and easy-going, so he quickly attracts attention. It is hardly surprising that he is known and popular in his company. He is therefore often found in network events, and he is mainly used as an intermediary because he knows many people. In order to keep him in mind, however, his interlocutor should also be self-confident and have an anecdote, so that the charmer does not disappear directly to another familiar face.
3. The reticent: - even shy networkers can be exciting business contacts. However, they usually stay a little off the beaten track and get a picture of the situation before they become active. Often, however, this network simply keeps itself back, so it usually has a rather small network. This, however, he cares very carefully and can lure him his conversation partner out of the reserve, he often gives interesting expertise and is a reliable contact.
4. The collector: - He is present at many network events and also very active on online platforms. There he focuses on mass and secures as much contact data as possible. This gives him a very large network, but it is impossible to take care of any contact in the long term. So if the relationship is to last, then even the initiative must be taken.

TALK | Chal-Tec managing director Peter Chaljawski: With employee recommendations to combat the shortage of IT specialists
// By Simone Janson

Peter Chaljawski is the founder and CEO of the Berlin-based IT e-commerce ...

Table of contents

• Imprint
• Introduction: How this book supports you
• Networking - career tool or nepotism: Without vitamin B, nothing works! // By Simone Janson
• Employee referral programs: construct advertising campaigns on your own behalf // By Anne M. Schüller
• Internet and Application: 2 X 10 Online Reputation Tips // By Svenja Hofert
• Find a job with an employee recommendation: Vitamin B when applying // By Simone Janson
• Share via referral marketing: when do people make word of mouth? // By Anne M. Schüller
• Successful networking in business: 3 X 4 Tips for good business relations // By Mario Hahn
• TALK | Chal-Tec managing director Peter Chaljawski: With employee recommendations to combat the shortage of IT specialists // By Simone Janson
• Social media in job search and application: 5 simple tips for the perfect profile // By Dr. Job
• Recruiting per employee: Search your colleagues themselves! // By Simone Janson
• Employee Referral Programs as the Future of Recruiting? // By Simone Janson
• Application and Job Search for Graduates: 10 Tips for Applying without Applying // By Luise Köhler
• Employee referral programs: 3 X 3 success factors // By Marco De Micheli
• Use evaluation portals specifically for your application: 10 practical tips // By Simone Janson
• Application and Job Search for Graduates: 12 Tips for Perfect Online Reputation // By Luise Köhler
• Reputation of CEOs and Executives as a Customer Magnet: 7 Reasons for a Brandig Strategy // By Sereina Schmidt
• Women in leadership positions: 5 steps to success with ease // By Dr. Marion Bourgeois
• Closing Remarks
• Authors Overview
• About the publisher Best of HR - Berufebilder.de®
• Notes on translation