Robot as a Colleague? No Fear of Job Loss

New career opportunities with automation, use digital skills training potential, gain future perspectives with artificial intelligence

Simone Janson, Simone Janson, Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2024
• ISBN:
  9783965962453
• Edition: 4
• Topic: Economics
• Subtopic: International Economics
• Index: Economics

Social media time management and work organization: filtering filtering filtering
// By Simone Janson

How to use social networks properly: filtering, filtering, filtering. But how do time management and work organization work on the social web?

Pure type thing

Social media is free !? This is one of the biggest mistakes that many people are still attached to. Because not only do we pay with our data for the free use of services such as Twitter or Facebook. No, depending on what we want to achieve, we also have to put a lot of (work) time and energy into the commitment. Because, incidentally, as many would like it to be, the thing can't be done. And above all, companies that use social media as a marketing channel have to deal with it extensively and continuously deliver added value. This leads us to the question: How much time does social media really cost? And how do we best organize?

The question of how much time is needed can be answered very easily. Or maybe not. The answer is: it depends. Namely what and who you want to achieve in social media. Do you just want to know what your friends are doing or find out about the whole world? Do you just want to consume or become active yourself? Are you already active or just starting - in that case the effort will probably be greater at the beginning. Therefore, the time spent is different for everyone.

How detailed is shown in a detailed study that MTV Networks published in cooperation with Volkswagen and Nielsen Research in autumn 2010. Topic of the MePublic study: The usage behavior of young people in social media. In 9 months, more than 26.000 participants aged 14-29 years in 10 countries were interviewed. The participants from Germany, Great Britain, Italy, Spain, France, USA, Japan, Mexico, Australia and New Zealand also partly kept online diaries about their experiences, which they discussed with the creators of the study. In the preparatory phase, around 200 academic research projects, commercial market media studies and press releases had been analyzed. In addition, the MTV network was used intensively to elaborate the questions in order to capture cultural differences.

Different intensities in use

Six user types have emerged that use social networks with different intensities and with different motivations. The ski pits use social networks skeptically and cautiously, which means that they are less common. The Funatics are also not particularly active themselves, but they spend more time in social networks that are part of their entertainment program - for example, to play. The crewsers, on the other hand, are particularly committed: They cultivate particularly intensive communication and interaction with their friends, which means that their main focus is on friendship, love and community. For Tagtics, social networks are primarily used to exchange information. You, too, are very active, although more observant. Your network is not large, but you have a lot of close friends in it. The power users are the mediacs: social media are their companions in everyday life, regardless of whether it's about information, fun or the community. They are active in several social networks at the same time and spend several hours in them every day. They also most often share experiences with products and brands with their friends. After all, the opposite is true of the nobuddies, who do not use social networks at all or have sworn them off. You can hardly see any benefit in them, they often lack the time and the users have concerns about data protection.

So the study shows that there are six quite different types of use that use social media applications with very different intensities. But how does this affect the usage time? And how much time should, must or can I spend with social media? Here the American author Beth Kanter helps us. Kanter differentiates between five different stages of social media use - and differentiates the amount of time depending on the level of activity from users who only want to read and consume, who also want to share the content, to those who are interested in building their own community. The numbers she calculated should be understood as guidelines:

How much time does social media cost?

1. I just want to listen and read, but I don't want to be active myself: Tools like Twitter, RSS reader or Google Alerts help here. A maximum of 5 hours a week is sufficient here.
2. I want to share with others and share simple information: Tools like Twitter, Ping.fm or Facebook help here. You should expect about 5-10 hours a week.
3. I want to distribute messages at a professional level in order to do self-marketing, but keep the effort low: channels like Twitter, Facebook, LinkedIn, FriendFeed, StumbleUpon or Twitter clients like Hootsuit or Tweetdeck help here. You should calculate 10-15 hours a week for this.
4. I don't just want to spread the news, I want to spread my own content: This is where bloggin platforms WordPress, Blogger, Posterous, Tumblr, photo communities like Flickr or Picasa, video platforms like YouTube or Vimeo help - and of course the social media tools already mentioned, especially Facebook and Twitter for further dissemination. You should expect 15-20 hours a week.
5. I want to build my own community: At the latest now it makes sense to link the activities from point four with the best-known social networks, for example by adding a Facebook page to your own website. Since responding to readers and answering queries takes a lot of time, you should calculate 20 hours or more per week.

Because every jeck is different. I use eg on my blog Best of HR - Berufebilder .de® also significantly more time than 20 hours a week. But he also saves me a lot of time, for example when researching, because the blog serves as an archive of topics for my work, but also during acquisition, because customers and journalists approach me after they have gone through me have found the net. I also process the requests of my readers via the comment function or forum, because the bulk of the requests via eMail could hardly be answered. The blog is thus almost the center of my communication, on which all threads come together and with which I earn my money. So it's no wonder that I spend most of my time directly or indirectly on the blog.

Are you already twittering or are you still alive?

Recently in the subway on the way home, I was reading Twitter on my smartphone, freshly relaxed from sports. I want to use my idle times effectively instead of staring stupidly at the Leut subway! The relaxation was quickly over: I had discovered at least seven articles that I wanted to read or bookmark on my computer. When I sat at home with seven browser windows clicked on, and by the way again quickly eMailWhen I called it up, I had to ask myself: Why is it that a few messages get you so upset? What makes us want to keep clicking on all the exciting and important news? And how do we stop?

The solution is actually quite simple: we have to identify the whipers and important people on the net - and don't let them seduce us. Because that's exactly the problem on the Internet: headlines, tweets or even the subject lines of eMails are usually and intentionally designed to seduce us. At least if the copywriters understand their craft. I seldom noticed this as strongly as that evening: In the 140-character preview, the texts all sounded very interesting. Well, when I scanned the home screen, not even half of it was really worth reading. Good marketing! The Twitter virtuosos play skilfully with their readers' curiosity. For example, when they write such announcements: "I know I'll never use this app, but I still have to buy it!" And of course everyone wants to know why someone wants to spend money on something that they know beforehand that it is unnecessary. If the person in question had just tweeted: "This could be a really exciting app!" - the effect would not have been the same.

Media work the same way. Not just Twitter. Already the Dadaist Hugo Ball wrote in his criticism of German intelligence in 1919: “As a German prophet you have to shout loudly and speak clearly. Because the people are hard of hearing. After all, endless repetitions of fewer thoughts do not fail to have an effect. ” Now not everyone who publishes on the Internet is a prophet, but the mechanism is always the same: something exciting, important and urgent is made, desires are awakened to absolutely have to click on a certain piece of information now, which in fact is is not that interesting or that you could have read just as well another time. Or that you don't have to read at all because you've read or heard the content in other forms many times. The reason why we keep falling for it is that our brains react more to strong stimuli, feelings and exciting topics than to boring messages - which may contain the more interesting information.

Every jeck is different - every message too

Robindro Ullah, who is responsible for additional services at DB Services, has also recognized that the biggest time wasters on the Internet are other people's news: “Social media costs a lot of time. Writing tweets or status updates is the least of the “evils”. In fact, it takes time to read the target group, identify trends and topics and monitor friends / followers / contacts etc. ” And for Klaus Eck, one of the best-known German social media experts, nothing goes under an hour per channel: “Social media costs a lot of time if you want to do it well. Blogs, Facebook, Xing and Twitter are by no means just 'nice to have'. It is time wasters that let us reach our personal limits. As a rule, one hour per communication channel is necessary to run social media professionally. I always say this clearly to make it clear that nobody can do social media on the side. Those who spend less time on these communication activities will also have to weight their expectations accordingly and be satisfied with less success. ”

The solution to the dilemma? Above all, that we are aware of where our time is disappearing in social media. Make us aware of why the attention-grabber appeals to us more than the well-founded analysis - and the next time we just don't click on it anymore. Or set up a regular schedule. How it can look is different for everyone. How much time social media costs depends on your personal goals. Why do I want to communicate? With whom about what? Twitter, Facebook, Xing - which tools do I use for this? Which are particularly inspiring? Who am I reaching? And where is time wasted? Which information is really of interest to me - and who is robbing me of the time so that I can ban it from my timeline or my feed?

This is how scheduling works on the web

What can help with such an analysis is to keep a close eye on every day for at least a week and to document your own social use in minute detail.

Some of you may then really see for the first time how much time you spend unnecessarily on Facebook or tweeting in front of you instead of really working productively. And think carefully about which priorities he will set in the future so that he can get the important things sorted out. The most common time management methods, from the Eisenhower window to the Pareto principle, are conveniently found on the Internet. But: Does that help to really set priorities differently in the future and to keep your hands off Facebook and Twitter more often? If only it were that easy with productivity. Because the network is seductive and attracts with all kinds of distractions.

The productivity dilemma

“I started researching a great topic on Google. After four hours I'm at the third link, through which I have found an expert with whom I want to arrange a telephone interview, but find his eMail-Not address on the page, in his link list he refers to a completely insane forum, madness, immediately emailed it to the other authors, we decide on a whole series of articles, that gives material for three weeks! First of all, I have to continue typing the other article that I started. Where did I save it? I should get a to-do list, as you can do it on the computer, with a reminder function. Would be cool if you always had such a list with you on the go, shouldn't be a problem with iPhone. In fact: The AppStore shows 15 different list programs, try it out right away. Ok ... this one cannot be synchronized with the desktop computer, but that one can, you only have to register for a short time on the corresponding website, no problem, already done. Just wait for the confirmation email. Meanwhile, I'm testing another list, which is also much nicer. Yeah, it's fun to work with! I'm going to use them from now on ... oh crap, you can't synchronize them again. ”

What Johnny Häusler, one of the best-known German bloggers describes, is the constant dilemma in which everyone who works with and on the Internet finds himself. The network offers an almost infinite variety of possibilities and the right tool for every need to work faster, better and more productively. However, the selection is so large, new and improved programs and features are constantly coming onto the market that it takes an infinite amount of time to find the right one. Finding out which of the little software helpers nestle into your own workflow as seamlessly as possible and thus make our work easier is like searching for a needle in a spiky haystack.

One tool that die-hard social media users have been saying has been dead for a while is this eMail. And actually, since I got to know the shortness of 140-character messages on Twitter, I think so too eMails increasingly annoying. However, a study by Nielsen Research shows that the longer people stay in social networks, the more time they spend with them eMail-Management. Reason: Anyone who logs on to a social network like Facebook often receives so-called friendship inquiries, social media mails, event invitations, etc. In addition, social media increases your circle of acquaintances, which means that there is more communication overall. And anyone who blogs very often receives comments about his texts via eMail. eMail, which many had long ago labeled as an antiquated communication method, is still very much alive and will probably remain so for a while.

Tips for working efficiently with social media

• eMails and personal messages are still the biggest time wasters. Those who are constantly reading and answering, especially on the go, not only stress themselves, but also repeatedly interrupt their concentration. What helps: eMailCheck only once or twice a day. Or a no-eMail- Introduce Day. And: Who doesn't eMails want to have on the cell phone, should do without a smartphone-
• Switch off notifications: It is constantly flashing somewhere on the computer, the smartphone beeps at everyone eMail-Entrance. Annoying! Turn everything off. Above all, the notification functions in social networks such as Xing or Facebook, which are the default for every little activity of your friends eMailsend s.
• Use idle times: Smartphones may be annoying due to their constant availability, but to use idle times, e.g....