A Typographic Workbook

A Primer to History, Techniques, and Artistry

Kate Clair, Cynthia Busic-Snyder

• Publisher: Wiley
• Edition: 2
• Year: 2012
• Topic: Design
• Print ISBN:
  9780471696902
• Subtopic: Typography
• eBook ISBN:
  9781118399880

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Table of contents

• A Typographic Workbook: A Primer to History, Techniques, and Artistry
• Contents
• Preface
• Acknowledgments
• 1: Ancient Writing Systems
• 2: Lettering During the Roman Empire and Middle Ages
• 3: Renaissance Typography and Printing
• 4: Typography During Colonization and Industrialization
• 5: Early Twentieth-Century Typography
• 6: Technology Changes the Designer's Role
• 7: Contemporary Typography and Digital Technology
• 8: Character Characteristics
• 9: Type Identification and Classification
• 10: Setting Text Type
• 11: Selecting and Combining Fonts Creatively
• 12: Organizing Typographic Compositions
• Appendix A: Font sample charts
• Appendix B: Key concepts
• Appendix C: Key players
• Credits
• Bibliography
• Index