Blunders in International Business
eBook - PDF

Blunders in International Business

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Blunders in International Business

About this book

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

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Yes, you can access Blunders in International Business by David A. Ricks in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Year
2009
Print ISBN
9781405134927
eBook ISBN
9781405153171
Edition
4
Subtopic
Management

Table of contents

  1. Preface
  2. CHAPTER 1 Introduction
  3. The Role of Culture
  4. The Role of Communication
  5. Structure
  6. CHAPTER 2 Production
  7. Location/Layout
  8. Product
  9. Package
  10. Color
  11. SUMMARY
  12. CHAPTER 3 Names
  13. Product Names
  14. Company Names
  15. SUMMARY
  16. CHAPTER 4 Marketing
  17. Promotions
  18. Pricing
  19. SUMMARY
  20. CHAPTER 5 Translation
  21. Carelessness
  22. Multiple Meanings
  23. Idioms
  24. SUMMARY
  25. CHAPTER 6 Management
  26. Cultural Differences
  27. Poor Personnel Choices
  28. Labor Relations
  29. SUMMARY
  30. CHAPTER 7 Strategic Management
  31. Entry Mode
  32. Supply Problems
  33. Complex Problems
  34. Additional Mistakes
  35. SUMMARY
  36. CHAPTER 8 Other Areas of International Business
  37. Legal
  38. Finance
  39. Market Research
  40. SUMMARY
  41. CHAPTER 9 Lessons Learned
  42. Adaptation
  43. Nationalism
  44. Promotion
  45. Translation
  46. Market Research
  47. Conclusion
  48. Notes
  49. Index of Companies
  50. Index of Places
  51. Index of Products