eBook - PDF

Business the Richard Branson Way

Name: Business the Richard Branson Way
Author: Des Dearlove

10 Secrets of the World's Greatest Brand Builder

Des Dearlove,

English
PDF
Available on iOS & Android

eBook - PDF

Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

Des Dearlove,

About this book

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle - Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word

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Yes, you can access Business the Richard Branson Way by Des Dearlove in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.