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eBook - PDF
Management of Electronic and Digital Media
About this book
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Management of Electronic and Digital Media by Alan Albarran in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over one million books available in our catalogue for you to explore.
Information
TABLE
5-4
Performance
and
Profitability
Measures
PROFITABILITY
MEASURES
Return
on
Sales
Net
Income
Total
Revenues
Return
on
Assets
Net
Income
Total
Assets
Return
on
Equity
Net
Income
Owner
0
s
Equity
Price-Earnings
(PE)
Ratio
Market
Price
of
a
Share
of
Common
Stock
Earnings
per
Share
PROFIT
MARGINS
Cash
Flow
Margin
Cash
Flow
(After-Tax
Net
Income
þ
Interest
;
Depreciation
;
Amortization)
Net
Revenue
(Revenues
Operating
Expenses)
Net
Profit
Margin
Net
Income
(Revenues
Expenses
and
Taxes)
Net
Revenue
(Gross
Revenues
Less
Commissions)
Source:
©
Cengage
Learning.
Loss
area
Profit
area
Revenues
Quantity
Total
costs
Fixed
costs
FIGURE
5-4
Break-Even
Analysis
Source:
©
Cengage
Learning.
Break-Even
Analysis
105
Copyright
2017
Cengage
Learning.
All
Rights
Reserved.
May
not
be
copied,
scanned,
or
duplicated,
in
whole
or
in
part.
Due
to
electronic
rights,
some
third
party
content
may
be
suppressed
from
the
eBook
and/or
eChapter(s).
Editorial
review
has
deemed
that
any
suppressed
content
does
not
materially
affect
the
overall
learning
experience.
Cengage
Learning
reserves
the
right
to
remove
additional
content
at
any
time
if
subsequent
rights
restrictions
require
it.
Table of contents
- Cover
- Half Title
- Title
- Statement
- Copyright
- Dedication
- Contents
- Preface
- Abbreviations and Acronyms
- Ch 1: Managing Electronic and Digital Media
- Ch 2: The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships
- Ch 3: Ethics of Management
- Ch 4: Theories of Management
- Ch 5: Financial Management
- Ch 6: Managing Personnel
- Ch 7: Audiences and Audience Research
- Ch 8: Content: Strategy and Distribution
- Ch 9: Marketing
- Ch 10: News and News Management
- Ch 11: Regulatory Influences on Media Management
- Ch 12: Technology Influence on Media Management
- Ch 13: Media Management:The Manager/Leader/Entrepreneur
- Glossary of Key Terms
- Index