eBook - PDF

Geodemographics, GIS and Neighbourhood Targeting

Name: Geodemographics, GIS and Neighbourhood Targeting
ISBN: 9780470864159

Richard Harris,

Peter Sleight,

Richard Webber,

English
PDF
Available on iOS & Android

eBook - PDF

Geodemographics, GIS and Neighbourhood Targeting

Richard Harris,

Peter Sleight,

Richard Webber,

About this book

Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.

Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner
Supported by private and public sector case studies and vignettes
The applied 'how to' sections will specifically appeal to the intended audience at work in business and service planning
Includes information on the recent UK and US Census products and resulting neighbourhood classifications

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Yes, you can access Geodemographics, GIS and Neighbourhood Targeting by Richard Harris,Peter Sleight,Richard Webber in PDF and/or ePUB format, as well as other popular books in Physical Sciences & Geography. We have over one million books available in our catalogue for you to explore.