Fashion Forecasting
eBook - PDF

Fashion Forecasting

Kathryn McKelvey, Janine Munslow

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eBook - PDF

Fashion Forecasting

Kathryn McKelvey, Janine Munslow

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About This Book

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.


Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

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Information

Publisher
Wiley-Blackwell
Year
2009
ISBN
9781444309508
Edition
1
Topic
Design
Subtopic
Fashion Design

Table of contents