eBook - PDF

Guts

Name: Guts
ISBN: 9780471470984

8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

Robert A. Lutz,

English
PDF
Available on iOS & Android

eBook - PDF

Guts

8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

Robert A. Lutz,

About this book

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business.... This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
— Forbes

In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective.

Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

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Yes, you can access Guts by Robert A. Lutz in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over one million books available in our catalogue for you to explore.