The Fundraising Feasibility Study
It's Not About the Money
"This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign."
-John Bloom, Director-Advisory Services
RSF Innovations in Social Finance
"At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here."
-James M. Greenfield, ACFRE, FHP,
author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition
"The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike."
-James P. Gelatt, PHD,
Professor, Graduate School of Management & Technology
University of Maryland University College
- 315 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
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In
contrast,
a
study
may
not
be
a
useful
tool
when:
â˘
The
agency
has
had
seamless,
back-to-back
campaigns.
â˘
The
campaign
is
mandated
by
an
accrediting
body.
â˘
The
project
is
mandated
by
code
or
other
external
enforcement
bodies.
â˘
The
chair
has
been
enlisted.
â˘
The
lead
gift
has
been
secured.
S
UMMARY
The
study
process
is
an
intensive
exercise
through
which
plans
for
a
major-gift
cam-
paign
are
tested
and
vetted. The
study
is
a
public
relations
opportunity
through
which
the
organization
draws
its
best
friends
closer
and
through
which
new
relationships
are
SUMMARY
17
EXHIBIT
2.4
MASTER
LOG
Activity
Week
Number
Preparation
of
Case
for
Support
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Materials
from
agency
Research
case
Draft
case
for
support
Final
case
for
support
(approval)
Interview
Process
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Letters
to
board
members
Select
prospective
candidates
Mail
interview
requests
Schedule
interviews
Conduct
interviews
Report
and
Recommendations
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Compile
and
calculate
responses
Analysis
of
data
Preparation
of
report
Final
report
presentation
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- About the Editor
- About the Authors
- Preface
- Chapter 1 Stepping Up to the ChallengeâPhilanthropic Program Effectiveness
- Chapter 2 Looking in the MirrorâWhat Is a Precampaign Planning Study?
- Chapter 3 Standing at the ThresholdâIt Takes More Than a Feasibility Study to Get Ready for a Capital Campaign
- Chapter 4 Development AssessmentâReady! Aim! Fire!
- Chapter 5 Ensuring Successful OutcomesâAssignment of the Tasks
- Chapter 6 Listening to the PeopleâSelection of Interviewees
- Chapter 7 Coming from DonorsâConduct of the Interviews
- Chapter 8 Telling Our StoryâUse of the Case for Giving
- Chapter 9 Sifting and SortingâCompiling of the Data
- Chapter 10 Tell Me What I SayâFindings, Conclusions, and Recommendations
- Chapter 11 What Strengthens Our InstitutionâIntegrating Results
- Chapter 12 Seeking HelpâThe Benefits and Burdens of Working with a Consultant
- Chapter 13 Taking It HomeâApplying What You Learned
- Appendices
- Bibliography
- Index
- EULA
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Yes, you can access The Fundraising Feasibility Study by Martin L. Novom in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over 1.5 million books available in our catalogue for you to explore.