eBook - PDF
The Innovation Manual
Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Innovation Manual
Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
About this book
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
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Yes, you can access The Innovation Manual by David Midgley in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- THE INNOVATION MANUAL