The Price Advantage
eBook - PDF

The Price Advantage

  1. 306 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Price Advantage

About this book

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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Information

Publisher
Wiley
Year
2004
Print ISBN
9780471466697
eBook ISBN
9780471690023
Edition
1
Topic
Business
Subtopic
Finance
Index
Business

Table of contents

  1. The Price Advantage

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Yes, you can access The Price Advantage by Michael V. Marn,Eric V. Roegner,Craig C. Zawada in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.