eBook - PDF

Wake Me Up When the Data Is Over

Name: Wake Me Up When the Data Is Over
ISBN: 9780787988074

How Organizations Use Stories to Drive Results

Lori L. Silverman,

English
PDF
Available on iOS & Android

eBook - PDF

Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results

Lori L. Silverman,

About this book

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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Yes, you can access Wake Me Up When the Data Is Over by Lori L. Silverman in PDF and/or ePUB format, as well as other popular books in Business & Organisational Behaviour. We have over one million books available in our catalogue for you to explore.