The Subscription Boom
eBook - ePub

The Subscription Boom

Why an Old Business Model is the Future of Commerce

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Subscription Boom

Why an Old Business Model is the Future of Commerce

About this book

In this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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Yes, you can access The Subscription Boom by Adam Levinter in PDF and/or ePUB format, as well as other popular books in Business & Retail Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Figure 1 Publishing
Year
2020
Print ISBN
9781773270715
eBook ISBN
9781773270722
Topic
Business
Subtopic
Retail Industry
Index
Business

Index

Figures indicated by page numbers in italics
access subscription, 4, 21–23
Adidas, 183
Adobe Systems, 5, 46, 98
advertisement. See marketing
affiliate marketing, 97–98
AI (artificial intelligence), 47, 83–84, 207–8. See also Alexa; Einstein
air pods, 103
Alba, Jessica, 5, 130, 134–36
Albertsons, 7, 157, 160, 168
Alexa, 42, 47, 117, 164, 207–8
Alibaba, 48–49, 84, 205
Amazon, 31–49; introduction, 31–32; Alexa, 42, 47, 117, 164, 207–8; Amazon Web Services, 42–49; beginnings, 32–34; customer focus, 31–32, 33, 34–35, 171, 203; dot-com bubble and bond issue, 35–37; in food and groceries industry, 41, 154, 155, 163–64, 167, 170, 171–72; growth by, 13–14; impact on legacy retail, 41, 124; IPO, 34; Kiva Systems acquisition, 167; labour violations, 53; long tail and, 10–11; Netflix and, 39–40, 67; physical locations, 194; smart technologies, 207–8; storytelling by, 143–44; Subscribe and Save program, 5, 40–41, 164; Whole Foods acquisition, 155, 163, 164, 168, 172; working with instead of competin...

Table of contents

  1. Introduction
  2. OneWhy Subscription Works
  3. TwoThe Origins of Subscription
  4. ThreeAmazon Pioneers Customer Centricity
  5. FourNetflix Chills TV
  6. FiveFrom Sales to Salesforce
  7. SixShopify Your Business
  8. SevenThe Spotify Soundtrack
  9. EightBooming Boxes
  10. NineDollar Shave Club Disrupts an Industry
  11. Ten Food, the Final E-Commerce Frontier
  12. ElevenA Fashion Industry Refit
  13. TwelveBricks and Bytes—Online Hits the Streets
  14. Conclusion
  15. Acknowledgments
  16. Notes
  17. Index