Boring2Brave
eBook - ePub

Boring2Brave

The 'bravery-as-a-strategy' mindset that's transforming B2B marketing

  1. 178 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Boring2Brave

The 'bravery-as-a-strategy' mindset that's transforming B2B marketing

About this book

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"

It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.

Sound familiar? Try being braver.

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.

Just by being brave.

A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.

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Yes, you can access Boring2Brave by Mark Choueke in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Author’s note
  6. Preface
  7. 1 Is this book for you?
  8. 2 Bravery: The ultimate leadership development training
  9. 3 Step 1: The decision
  10. 4 Step 2: The doing (while we do, we also need to teach)
  11. 5 When you think you’re Han Solo but you’re actually C-3PO
  12. 6 How much do you spend to be invisible?
  13. 7 ‘Different’ is your job...
  14. 8 The risk of being fired
  15. 9 Unpicking three of B2B marketing’s universal ‘untruths’
  16. 10 Let’s unbore ourselves
  17. 11 Everyone has product info: You need a story
  18. 12 B2C: Bravery2Creativity
  19. 13 The rebellion, language and science behind being brave
  20. 14 The thing about B2B nobody ever cared to acknowledge
  21. 15 This is the winter of our dissed content
  22. 16 No brand, no demand
  23. 17 Find your voice
  24. 18 Fast and slow: Mastering two-speed marketing
  25. 19 Technology versus talent
  26. 20 Brief braver
  27. 21 Building ‘brand’ bridges: ‘Coffee and shoe leather’
  28. 22 B2Beatles: Why John, Paul, George and Ringo are perfect B2B role models
  29. 23 Persuasion and profitability
  30. 24 Stop being a marketer: Start being a go-to-marketer
  31. 25 Frankenstein’s monsters in Salt Lake City: A story
  32. 26 Bravery as a strategy: A happiness mindset
  33. 26½ Conclusion
  34. About the author
  35. Acknowledgements