
Winning Credibility
A guide for building a business from rags to riches
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Winning Credibility
A guide for building a business from rags to riches
About this book
Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on "how to succeed in business" or "how to be great at sales." Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet. Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- cover
- Praise for Winning Credibility
- title
- Copyright
- Contents
- Dedication
- Preface: What’s this book about, anyway?
- 1. Fundamentals: The bedrock of credibility
- 2. Ethics: Trust, loyalty, and honour
- 3. Vision: Seeing farther than others … clearly
- 4. Domain Knowledge: Not who you know, but what you know
- 5. Infrastructure: Can you handle it?
- 6. Partners and Suppliers: A network of strength
- 7. Client References: Who can I call?
- 8. Media Coverage: Spinning fame and fortune
- 9. Management Teams: The magnificent seven
- 10. Boards and Investors: Meet your new bosses
- 11. Analyst Coverage: Supreme supporters, ruthless critics
- 12. Size and Age: Mass that’s critical
- 13. Financial Stability: The ultimate catch-22
- 14. Conclusions: Got it?
- Abbreviations and Terminology