eBook - ePub
Disney's Star Wars
Forces of Production, Promotion, and Reception
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Disney's Star Wars
Forces of Production, Promotion, and Reception
About this book
In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise.
Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a "Disney princess" to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.
Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a "Disney princess" to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Disney's Star Wars by William Proctor, Richard McCulloch, William Proctor,Richard McCulloch in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Series Page
- Title Page
- Copyright
- Contents
- Acknowledgments
- Introduction: William Proctor and Richard Mcculloch: From the House That George Built to the House of Mouse
- Part I: Production and Promotion
- Part II: Reception and Participation
- Contributors
- Notes
- Bibliography
- Index
- Series List