Analytics in a Business Context

Practical guidance on establishing a fact-based culture

Michael O'Neil

• Publisher: InsightaaS Press
• Year: 2019
• eBook ISBN: 9780993865282
• Topic: Business
• Subtopic: Business Intelligence
• Index: Business

Analytics in a Business Context - the first book issued by the Vision to Value (V2V) Professional Best Practice Community - guidesreaders through the essential steps in establishing a fact-based culture.

The bookleads off with an introduction by Information Builders senior executive Frank Vella, and crystallizes insights from more than 30 thought leaders intofour chapters - Building the Analytics Business Case, Problem Solving: The Right Data for the Right Question, Monetizing Data and Establishing Analytics Within the Organization - that explore key issues in launching analytics within an organization and expanding the impact of data in corporate decision processes.

The chapter structuresreflectthe V2V content co-creation process. Each starts with analysis of how and why the topic is important to establishing analytics in a business context, defining the connection between analytics and business benefit. The chapters then explore best practices in the topic area: a variety of expert opinions identify the ways that private and public-sector organizations have successfully navigated key issues and delivered compelling outcomes. Each chapter concludes with advice on the path forward, outlining steps, milestones and metrics that the reader can use to calibrate their own analytics initiatives.

Analytics in a Business Context is an invaluable guide for both analytics practitioners who are seeking practical, real-world advice on how best to connect data with corporate environments, and for executives who understandthat evidence-based business culture and practices are the way of the future, and who need a framework for establishing analytics disciplines within their organizations.

Contributing Experts

Acknowledging the subject matter experts whose insight and guidance have shaped the contents of this book

Contributors to this document

Mary Allen

Chief Content Officer, InsightaaS

Co-founder of InsightaaS, Mary has devoted two decades to understanding and communicating key trends shaping Canadian and global IT markets. She has authored hundreds of reports, articles and analyses on advanced technologies.

Caterina Didio-Duggan

Area Marketing Director, Information Builders

Caterina is an experienced B2B marketing who creatively uses multiple channels of marketing - email, direct mail, social media, events, promotions - to deliver a compelling message to drive executable leads and results.

Dean McKeown

Associate Director, Master of Management Analytics, Queen’s University

Dean has held many roles in the post-secondary education sector, and has served as a trustee on several non-for profit boards. Dean’s research interests include big data analytics, governance, privacy and public policy.

Francis Jeanson

Data Science and AI entrepreneur

Francis is the found of Datadex, a firm that builds AI-drive software services and solutions for collaboration and data science. He previously worked at the Ontario Brain Institute as Program Lead and Manager for Informatics and Analytics.

Michael Proulx

Founder, Pride Conflict Risk Management

Michael is an enthusiastic and collaborative professional with proven experience in academic and corporate environments, well-versed in capital/ investment strategies, risk management assessment and analysis, client relationship management.

Victor Magdic

Managing Director, Concept Flow

Victor holds a law degree from Osgoode Hall Law School and is trained in numerous IT methodologies and disciplines. He has a strong focus on the financial services industry, cloud and business blockchain.

Jan Naranowicz

Reporting Analyst and WFM Leader, Rogers Communications

Within Rogers, Jan has a leadership role for support of the Customer Activations, Migrations, and Onboarding departments. He is responsible for daily SLA targets for all departments, and for each department's capacity plan and monthly budget.

Vlad Skorokhod

Principal and Director of Data Science, eclairesys

Vlad has a Ph.D. engineering, M.Sc. in experimental physics, and is a co-inventor of 51 US patents. With a background in experimental science and system engineering, he now applies scientific principles and data science to complex business problems.

Dana Saltern

Director, BusinessOne Corporation

Dana is an executive advisor with 20+ years of transformation experience in both the public and private sectors, driving strategic initiatives by planning and implementing solutions to increase engagement, performance and innovation.

Don Sheppard

Emerging technology consul tant, standards advisor, author/writer

Don has worked to help de-mystify ICT as an engineer, a manager, and a consultant for more than twenty-five years. He is best known for his involvement in ISO standards for open systems interconnection and for cloud computing.

Kelly Piggott

Marketing Analyst, Information Builders

Kelly is a marketing ninja with an eye for detail and an ear for ideas. She works with the Information Builders team to build their personal and professional brands, human-to-human. She holds a BSc in Computer Science and Logic from U of T.

Prasanna Gunasekara

Partner, SmartProz

Prasanna is a leader in business transformation through automation and innovation. He has recently formed SmartProz after 16 years with City of Brampton, leading a team that helped business leaders solve pro...

Table of contents

• Cover
• Title Page
• Copyright Page
• Dedication
• Contents
• Foreword: Moving beyond the analytics crossroads
• Developing the Analytics Business Case
• Problem Solving: The Right Data for the Right Question
• Monetizing Data: Identifying and Capturing the ROI on Analytics
• Establishing Analytics Within the Organization
• Contributing Experts