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Discourses of Teaching Excellence in Higher Education
In this chapter, understandings of the contested concept of teaching excellence in higher education are examined and located in the wider political context of a competitive market-led education environment, and some of the semantics and debates surrounding notions of âexcellenceâ as a popular and recurrent trope in higher education are considered. This chapter sets the scene for the wider project of this book, which is to examine what teaching excellence is considered to be from the perspectives of different stakeholder groups. It explores some of the implications of a discourse of excellence framed in a market-oriented higher education context and conceptualized in these sorts of terms. We question what this might mean for democracy, which in turn provokes further questions about the purposes of higher education and its value to society.
As we explain, it is timely to examine not only teaching excellence but also the role of higher education and the public good in ways that reconnect with and include the public as stakeholders of higher education, in examination of and reshaping the dominant discourse of teaching excellence. Lefebvreâs theory of moments offers some purchase on possibilities evoked through the civic debate envisaged in the project at the core of this book, disrupting the neoliberal discourse of excellence and presenting an opportunity to reconsider and reappraise questions of purpose. The âmomentâ, as a ârecurring motifâ (Middleton, 2014: 112) in Lefebvreâs work, is defined as âthe attempt to achieve the total realization of a possibility. Possibility offers itself; and it reveals itselfâ (Lefebvre, 2014: 518). The moment has âa certain specific durationâ (Lefebvre, 2014: 515); it âreveals the possibleâ (Middleton, 2014: 181). The possibility to democratize excellence as part of a wider engaged civic discourse about the purposes of higher education may fill the current vacuum. We explore the possibilities to shape civic debate, by engaging the plurality of the public sphere, and Lefebvreâs conception of the âmomentâ as âsomehow revelatory of the totality of possibilities contained in daily existenceâ (Harvey, 1991: 429) has helped to inform this exploration. Regarding Lefebvreâs concept of âMomentsâ, Shields (2004: 209) explains that it âreappears throughout his work as a theory of presence and the foundation of a practice of emancipation. Experiences of revelation, dĂ©jĂ -vu sensations, but especially love and committed struggle, are examples of âMomentsâ. By definition, âMomentsâ have no duration, but can be relived. Lefebvre argues that these cannot easily be reappropriated by consumer capitalism and commodified; they cannot be codified.â
Lefebvreâs work has been drawn on and it is important to acknowledge that while employing Lefebvreâs ideas, the extent of his work and influence is far broader and more extensive than represented here. Lefebvre is described by Shields (2004: 208) as a âneo-Marxist and existentialist philosopher, a sociologist of urban and rural life and a theorist of the state, of international flows of capital and of social spaceâ. Gottdiener (1993) described him as âperhaps the greatest Marxian thinker since Marx, and certainly one of the greatest philosophers of our timeâ. His work âRhythmanalysisâ which he wrote when he was in his late eighties (Middleton, 2014) provided âa fitting end to his careerâ (Elden, 2004: 170). In this work, âthe abstract quantitative time, the time of watches and clocksâ which has become âthe time of everydaynessâ, is differentiated from the natural rhythms, âday and night, the months and the seasons, and still more precisely biological rhythmsâ (Lefebvre and Regulier, 2004: 73). Rhythms âinterpenetrate one anotherâ and music âwhere the measure and the beat are linear in character, while motifs, melody and particularly harmony are cyclicalâ illustrates how rhythms âmay be said to embrace both cyclical and linearâ (Lefebvre, 1991: 205â6). Lefebvre explained that âWhat we live are rhythms â rhythms experienced subjectively. Which means that, here at least, âlivedâ and âconceivedâ are close: the laws of nature and the laws governing our bodies tend to overlap with each other â as perhaps too with the laws of social realityâ (Lefebvre, 1991: 206). From our analysis of teaching excellence what appears to emerge are some of the ways in which rhythms of the âconceivedâ dominate in a discourse framed, for example, by mechanisms of measurement and by commodification and quantification. Rhythms provide a useful framing for our discussion of the hegemony of market logic and linearity and our thinking about the interaction with âlivedâ rhythms.
The word âdiscoursesâ in the title of this chapter refers to the language we use to describe teaching excellence, which is underpinned by certain ideologies, and sometimes even competing ones. This chapter explores some of the tensions in applying language associated with commerce and business to higher education and ideas about teaching excellence. The language influences the ways in which we think and speak about teaching excellence. However, discourses go beyond consideration of words and language; they âconstitute a way of acting in the social world as well as describing itâ (Forrester and Garratt, 2016: 10). Within teaching excellence discourse, the language of the customer or purchaser, for example, constructs particular ways of being a student that may influence expectations of roles and behaviours fashioned by the logics of consumerism and market forces. We begin by examining how teaching excellence is conceptualized, shaped and fuelled by market logics.
Drivers and Conceptions of Teaching Excellence
Badges and trophies of excellence ostensibly inform consumer choice and, according to the policy rhetoric, choice is a driver and a spur to excellence. In this marketized world of higher education, the cost passes to the individual consumer in exchange for the benefits of future higher earnings which, in a deferred way, also acts as a tax on earnings at a future date, but one which is so far hence that it may not impinge on the thi nking of students at the time. Arguably, too, the model is flawed if a large proportion of student debt is later written off, at a cost to the taxpayer. While a focus on productivity, employability and future earnings potential may present an apparently compelling rationale for higher education and its contribution to economic prosperity, trends have been towards a decline in graduate incomes and the underemployment of overqualified graduates. Ford (2016: 129) reported that âBetween 2007 and 2012, average starting salaries for UK graduates with bachelorâs degrees fell in real terms by 11 per centâ while total outstanding student debt in the UK more than doubled. Participation in higher education is likely to mean high student debt incurred, with uncertainty regarding future availability of graduate jobs and graduate earnings. The potential student is faced with what we might term a âdouble bindâ, the essence of which is captured in Blackerâs (2013: 143) observation that âThe time has long passed when post-secondary education constitutes some kind of exceptional vehicle of social mobility, where four years of college places one on an upward path.â While a college degree may be considered necessary for âthe good lifeâ and economic security, âThe education that was supposed to be the ticket out of a lifetime of economic difficulty is for more and more now a ticket into chronic economic difficulty. Yet it is still necessary as the alternative of not attending college promises even worse prospects for individualsâ life chancesâ (Blacker, 2013: 128). The future âupward pathâ and potential economic dividend for graduates appear to be uncertain.
Blacker (2013: 125) suggests that âthe cold-eyed context created by economic crisisâ renders ânon-economic rationalesâ for education vulnerable. In some similar respects, conceptualizations of teaching excellence stemming from a ânon-economic rationaleâ are difficult in a pervasive market-driven discourse of higher education where the âextrinsic âgoodsâ that are easily quantifiable and therefore amenable to measurementâ (Nixon, 2008: 60) hold sway. How might considerations of teaching excellence go beyond productivity, outcomes and cost to embrace intangible and vital questions of the value of higher education to society? This is a pressing concern given how instrumental views of higher education and teaching excellence have gained traction in a discourse dominated by metrics and outcome measures. Against the narrowness of this backdrop there is a need to rethink teaching excellence and to consider whose voices might be invited into this debate.
In the UK context, the Office for Studentsâ overview of the Teaching Excellence and Student Outcomes Framework (TEF) (June 2019) says, âThe TEF measures important aspects that matter to studentsâ and âIt sharpens the focus on teaching and outcomes that matter to students, by encouraging universities and colleges to deliver the best experience for their students and achieve higher ratings.â The TEF can be seen as one way of quality-assuring the value for money of their investment in higher education, quality-assuring the experience that students, as customers, have âpurchasedâ. The Office for Students website (Office for Students, n.d.) notes the role of the TEF as a tool to encourage excellence and inform student choice.
An environment of consumerism and customer satisfaction ratings does not sit easily alongside the idea of higher education as a challenging, though not necessarily always a âsatisfyingâ, learning experience. If chasing student satisfaction ratings is the aim, then logically one option may be to minimize challenge and risk-taking and to âplay it safeâ. By contrast, Healey (2011: 203) has argued that âbeing prepared to take risks, and as a consequence at times failing, is integral to striving for excellence for both our students and ourselvesâ. Furthermore, New Public Management of higher education has encouraged universities to be defensive and inward-looking (Nixon, 2008: 22), which are arguably inimical to risk-taking, trying out new practices and innovative pedagogies. The issue of risk aversion and its implications for teaching excellence are returned to later.
The idea of excellence seems to be pervasive today in advertising and the marketing of goods and services, giving it the ring of a familiar and somewhat hackneyed refrain. It âhas become ubiquitous as a popular sloganâ (Clegg, 2007: 91). So too in education, excellence is ârapidly becoming the watchword of the University, and to understand the University as a contemporary institution requires some reflection on what the appeal to excellence may, or may not, meanâ, as Readings (1996: 21), writing in the North American context, suggested. Excellence can be understood in different ways, and with reference to teaching excellence, as Skelton (2005: 10) pointed out, âEducational writing and policy documents often appear to assume that we all know what excellent teaching is, and terms like âexcellentâ, âgoodâ and âcompetentâ are often used interchangeably.â Lack of agreement about the idea of excellence was highlighted in Gunn and Fiskâs (2013) review of the literature, 2007 to 2013, on university teaching excellence. They noted that âHow excellence is defined, operationalised, and measured in relation to teaching and learning still lacks a clear consensusâ (p. 9). Similarly, prior to this, the CHERI report (Little et al., 2007: 4) had drawn attention to the need at a national level for further clarity about meanings attached to the term âexcellenceâ. However, opaqueness may be expedient for some purposes, and as Collini (2017: 43) observed, âNo determinant meaning can be ascribed to the claim that a university is âcommitted to excellenceâ. Every institution presumably thinks that ideally it should be trying to do whatever it does as well as it can. Of course, it is âcommitted to excellenceâ: what else could it be committed to?â
Making a similar kind of point, Readings (1996: 23) suggested that âToday, all departments of the University can be urged to strive for excellence, since the general applicability of the notion is in direct relation to its emptiness.â Collini (2012: 109) has pointed to critiques of conceptions of excellence and the âno standing still conceptionâ of âexcellenceâ, observing that âthe âexcellentâ must become âyet more excellentâ on pain of being exposed as complacent or backward-looking or something equally scandalousâ. In addition, âExcellence, by definition, is a normative conce ptâ (Elton, 1998: 4, cited in Little et al., 2007: 5), while Robson (2017: 114â15) has suggested that lack of clear consensus compounds the difficulties when challenging normative notions of excellence inherent in quality criteria and frameworks. Yet, despite the absence of clarity and agreement, the imperative to evidence excellence has become an all-important one for the higher education sector, and âThose involved in teaching increasingly have to monitor performance and provide evidence of excellence to satisfy managers and external stakeholdersâ (Skelton, 2007: 1). The âdiscursive migrationâ (Clegg, 2007: 92) of the concept of excellence from business to higher education and its implications for higher education discourse are considered by Clegg, who notes (p. 94) that âExcellence, therefore, comes to us as a term with a particular genealogy and discursive location. It cannot be understood as a neutral descriptor, rather higher education has become colonized by a language not designed to debate the purposes and functions of higher education.â
Gunn and Fiskâs (2013) reference to the measurement of excellence is a significant and vexed question, echoing the earlier CHERI report (Little et al., 2007: 3) that âthe current focus on teaching (and to a lesser extent learning) excellence is symptomatic of an ever-present contemporary desire to measure higher education performance by means of systematic criteria and standardised practicesâ. This point is echoed in Colliniâs (2017: 43) argument that a professed âcommitment to excellenceâ signals âacceptance of the coercive fiction of competitionâ and âimplicitly, it also signals acceptance of the conventional forms of the measurement of achievementâ. Discussing why excellence requires measurement using metrics, Saunders and Blanco RamĂrez (2017) note how through the emphasis on measurement and comparison, the quantification of every educational act and outcome is normalized and that âcommitments to excellence require ubiquitous and commensurable measurements which work to reduce complex processes to simple quantifiable and comparable metricsâ (399â400). The market logic requires that data is collected and made accessible to students to demonstrate outcomes, facilitating comparison of universities and courses and informing their consumer choices.
âTeaching excellenceâ is in common parlance now in higher education and a manifestation of the influence of a particu...