eBook - ePub

La evolución de la narrativa audiovisual

Name: La evolución de la narrativa audiovisual
ISBN: 9786123183455

Analógica, transmedia y social media

Gerardo Karbaum Padilla,

320 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

La evolución de la narrativa audiovisual

Analógica, transmedia y social media

Gerardo Karbaum Padilla,

About this book

Antes de la explosión de las redes sociales y del uso intensivo del video en ellas, eran medios masivos como la televisión y el cine los que ostentaban la hegemonía en cuanto a producción y distribución de relatos audiovisuales. Actualmente, la competencia entre las nuevas plataformas es sumamente intensa, con el objetivo principal de captar la mayor cantidad de público. La evolución de la narrativa audiovisual. Analógica, transmedia y social media de Gerardo Karbaum propone una revisión de cómo ha evolucionado la narrativa audiovisual a través de esos tres periodos, con la finalidad de responder las grandes preguntas que surgen en torno al futuro. ¿Qué les depara a las industrias mediáticas? ¿Cuál es y será el rol —cada vez más relevante— de los prosumidores (productores y consumidores) en esta nueva dinámica comunicacional? En este libro lo descubrirás.

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