I’m going to walk you through our pitch next. Here’s a high-level overview of the company:
We were a marketing CMS for self-published writers. We helped writers manage all of their social networks, discover who was talking about them, and generate content ideas for their website.
Our first slide was pretty simple. It had just our logo and three power words to describe us. If you don’t have power words for your startup, then start brainstorming and make them! If you can’t think of just three words to describe what you do, then you’re not a business yet. You’re a napkin idea that’s not ready for funding.

The next two slides set up a problem in the publishing industry. It showed successful writers; writers that would resonate with the audience (who were publishing experts) because they had each sold over 1,000,000 books. These are all the darlings of the self-publishing world and the writers that every writer “thinks” they can be.
The colors on these slides match the companies branding. And each slide has the company’s logo.


The next four slides show the problem that has been setup: it sucks to be a self-published writer.
Be shocking here. Make your audience really feel the pain of your end user.
In our case, this is what we showed:
Of the 3,000,000 self-published books that come out every year, only 40 writers have ever sold more than 1,000,000 books. The odds of a writer doing it: 0.001333% To make it stick a little more, I explained that was about the same odds as getting struck by lightning.
You have to know what your audience is thinking. At this point, I knew they’d be thinking “well, yeah, only a few have sold a million, but that doesn’t mean you can’t make a living at this.” And...
Table of contents
Introduction
PowerPoint or Keynote
Getting Started: The Four Key Points to Remember
The Winning Pitch
Conclusion
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