eBook - ePub
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers
About this book
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.
This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.
You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.
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Yes, you can access Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers by Maurice Hofmann, Joann Sandone Reed in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Index
After page reference: "f" means "figure," "t" means "table."
Page numbers are supplied for reference to the print book.
#
#-tags
finding senseful, 198
meaning of, 182
@
@-mention
meaning of, 183
@-message
senseful application of, 199
A
accessibility
of market segments, 90
acquisition
as CS task, 270
action
importance for lead generation, 156
action orientation
goal of social media operation, 170
activation
as CS task, 272
active listening
value of, 22
activities
plan for: see transactional plans
advertising
as part of integrated marketing, 117f
in Facebook, 184
push vs. pull, 132
advertising plans: see marketing plans
agile concept of personas, 97
aims: see also goals
of activities, 63
Amazon
as sales page, 151
analysis: see also listening
competitive, 195
analyst relations, 139f
analytics
of CRM data, 256
tools, 217f, 218
answer to questions
importance of, 197
Apple
example for onboarding, 272
archetypes: see personas
ARPU (Average Revenue Per User), 247
article placement, 139f
assumption-based personas, 97
attainability
goal of social media operation, 170
audience: see also customers; target audience
at the center of efforts, 32
chance to experience a brand, 25
diversity of, 87
growth of, 171
knowledge about, 30
needs of, 128
right and wrong message for, 18
audience engagement
by story telling, 201
authenticity
importance of, 22, 196, 198
of brand, 117
author's website
QR code of, 35
automatic initial responses, 153
automation
of postings, 205
of publishing messages, 238
automation tools
for posting in different channels, 212
Average Revenue Per User (ARPU), 247
awarenes...
Table of contents
- Acknowledgements
- Preface
- Introduction
- Challenges for Marketers in 2021
- A Few Words About Plans
- Get Started: Create a Go-to-Market (GTM) Campaign
- Strategy
- Segmentation and Why You Need It
- Marketing and Communication Strategy
- Prepare and Execute the Launch
- But Wait, There’s More
- Customer Success: Your Success Depends on It
- Summary
- References
- Index