Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers

Maurice Hofmann, Joann Sandone Reed

• Publisher: Maurice Hofmann
• Year: 2021
• ISBN:
  9781735444109
• Edition: 1
• Topic: Business
• Subtopic: International Marketing
• Index: Business

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.

This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.

You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.

Index

After page reference: "f" means "figure," "t" means "table."

Page numbers are supplied for reference to the print book.

#

#-tags

finding senseful, 198

meaning of, 182

@

@-mention

meaning of, 183

@-message

senseful application of, 199

A

accessibility

of market segments, 90

acquisition

as CS task, 270

action

importance for lead generation, 156

action orientation

goal of social media operation, 170

activation

as CS task, 272

active listening

value of, 22

activities

plan for: see transactional plans

advertising

as part of integrated marketing, 117f

in Facebook, 184

push vs. pull, 132

advertising plans: see marketing plans

agile concept of personas, 97

aims: see also goals

of activities, 63

Amazon

as sales page, 151

analysis: see also listening

competitive, 195

analyst relations, 139f

analytics

of CRM data, 256

tools, 217f, 218

answer to questions

importance of, 197

Apple

example for onboarding, 272

archetypes: see personas

ARPU (Average Revenue Per User), 247

article placement, 139f

assumption-based personas, 97

attainability

goal of social media operation, 170

audience: see also customers; target audience

at the center of efforts, 32

chance to experience a brand, 25

diversity of, 87

growth of, 171

knowledge about, 30

needs of, 128

right and wrong message for, 18

audience engagement

by story telling, 201

authenticity

importance of, 22, 196, 198

of brand, 117

author's website

QR code of, 35

automatic initial responses, 153

automation

of postings, 205

of publishing messages, 238

automation tools

for posting in different channels, 212

Average Revenue Per User (ARPU), 247

awarenes...