Fully Booked

Top Marketing Secrets Revealed to Dominate & Own Your Cosmetic Surgery Market

Huyen Truong

• Publisher: Online Marketing For Doctors
• Year: 2020
• ISBN:
  9780646819709
• Edition: 1
• Topic: Medicine
• Subtopic: Plastic & Cosmetic Medicine

In this ground-breaking book, the Queen of Cosmetic Marketing Huyen Truong, founder of the leading patient generating agency Online Marketing For Doctors, reveals her secrets and step-by-step formulas to becoming the celebrity authority in any cosmetic surgery niche and generating an endless stream of new patients for your practice.

Use these timeless principles to rapidly and dramatically increase the number of new patient bookings to your practice, crushing your competition and dominating your market.

Copyright @ 2020 by Huyen Truong

All rights reserved.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means without the expressed written prior permission of the publisher.

Paperback ISBN: 978-0-646-81952-5

eBook ISBN: 978-0-646-81970-9

Audio book ISBN: 978-0-6489512-0-9

Foreword

Dear Cosmetic and Plastic Surgeons,

As I know how time-poor you are, I’ll keep this book really short.

After reading this book, or listening to the audio version, you’ll have a clearer road map of how to completely dominate and own your cosmetic marketing market.

My book will give you a clear picture of how you can position yourself as the choice not just a choice in your cosmetic surgery market. Once you know how to position yourself as the choice…patients will come running to you.

This book will give you a high-level strategy for the direction that you need to go in, in order to be a celebrity authority in your niche.

Unlike most books on marketing that focus on just one channel or one strategy, I didn’t want to give you just one tactic that only worked today, and maybe not tomorrow. I wanted to give you a framework that you could use to get new patients from any channel; today, tomorrow, and forever.

I’ll leave the best tools that you need to equip your business with in the “Make Your Life Easier” bonus section of this book, and you can assign those parts to other team members if you don’t the time yourself. And if you don’t have any other people to help you with this material, I’ll also show you how to find some great help too.

This book will help you get to where you want to go. Faster.

Huyen Truong, MBA

Queen of Cosmetic Marketing

Division of Online Marketing For Doctors

Contents

Foreword

My Background

Having The Right Mindset

Common Mistakes

Market Positioning The Key Step That is Often Missed

Market Segmentation Clearly Define Your Target Audience

The Dream 100 List For Your Clinic

Set Up & Build Authority With Your Target Audience

Your CAE Factors

What Are the CAE Factor’s Effects?

Secret #1: Become a Published Author

The 5 Key Benefits of Publishing a Book

How to Publish Your Book – 12 Easy Steps

Getting the Cover Designed

The Power of Audiobooks

Getting Your Book Printed

Getting Your Book into the Hands of Your Prospective Patients

Secret #2: Nurture Your Existing Database and Grow Your Lists

Set Up an Email/SMS Auto-responder

Important Notes About Email

How to Write the Perfect Email

Ideas For Email Content

The Power of Text SMS

Secret #3: Building Your Online Reputation With Independent Reviews

Secret #4: Use Content To Dominate Search and Social Platforms

Content Is King

Value-Based Marketing – The Marketing Choice For Plastic and Cosmetic Surgeons

Type Of Content To Produce

How Often Should I Produce Content?

What Content Topics Should I Choose?

Real Examples of Unique & Effective Content

Secret #5: Simplify Your Marketing Efforts

Things To Keep In Mind When It Comes to Advertising

1. You Don’t Need To Be Everywhere

2. Ad Strategy Should Be Built To Retain The Attention of Cold Prospects

3. Prospecting Ads vs Retargeting Ads

4. Targeting For Prospecting Ads

5. Not All Prospects Are Ready To Buy Right Now

6. Your Ad Campaign’s Job Is To Obtain Clicks

4 Best FREE Marketing Techniques

5 Best Paid Marketing Techniques

Secret #6: Improve Your Sales Process

“Make Your Life Easier” Bonuses

Outsource Your Bottleneck Away

Key Notes About Publishing a Book

The 7-Figure Samurai Sword Sales Guide For Clinics

Automated Webinar Sales Funnel

About Author Huyen Truong, MBA

About Queen of Cosmetic Marketing

What Other Surgeons Say About Us

My Background

“The number of requests for consultations has at least doubled in the last 5 months, which is a very good sign. We’re very impressed with how much detail Online Marketing For Doctors put into the plan, their projections, and what they might be able to achieve for us. I’ve enjoyed working with both principles. We look forward to the future, as right now the present is very positive for us.”

-DR. DARRYL HODGKINSON,
MBBS (Honors II) FRCS (C), FACS, FACCS,
Cosmetic & Plastic/Reconstructive Surgeon

Now, before we get started… a quick introduction. My name is Huyen Truong, and I am the founder and director of Queen of Cosmetic Marketing (www.queenofcosmeticmarketing.com) a division of Online Marketing For Doctors - a marketing agency that specialises in patient generation for cosmetic and plastic surgeons around the world.

You can learn more about my journey and my agency in my Aut...