The Pocket Universal Methods of Design, Revised and Expanded

125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Bruce Hanington, Bella Martin

• Publisher: Rockport Publishers
• Year: 2021
• Print ISBN: 9780760372142
• eBook ISBN: 9780760372159
• Topic: Design
• Subtopic: Design General

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well as design teams select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide: 

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary design teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance 

With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way.  

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

References & Notes

05 Automated Remote Research

Bolt, N., and T. Tulathimutte. Remote Research: Real Users, Real Time, Real Research. Brooklyn, NY: Rosenfeld Media, 2010.

07 Behavioral Design

Tromp, N., and P. Hekkert. Designing for Society: Products and Services for a Better World. London: Bloomsbury, 2018.

08 Behavioral Mapping

Sommer, R., and B. Sommer. A Practical Guide to Behavioral Research: Tools and Techniques. New York, NY: Oxford University Press, 2002.

09 Blockbusting

Adams, J. L. Conceptual Blockbusting: A Guide to Better Ideas. WW Norton & Company, 1980.

10 Bodystorming

Burns, C., et al. “Actors, Hairdos & Videotape—Informance Design: Using Performance Techniques in Multidisciplinary, Observation-based Design.” In CHI 94 Conference Companion, 1994: 119–120.

11 Brainstorm Graphic Organizers

Hyerle, D. Visual Tools for Constructing Knowledge. Alexandria, VA: ASCD, 1996.

12 Brand Experience Workshop

The Brand Experience Workshop method was developed by and is taught by Cooper, www.cooper.com.

Design Leadership Cards, Cooper. (Obtained from the Design Leadership workshop by Cooper.)

13 Bull’s-Eye Diagramming

Bull’s-Eye Diagramming is a method from the LUMA System of Innovation. To learn more, visit www.luma-institute.com/why-luma/our-system/.

“Bull’s-Eye Diagramming.” LUMA Institute. Innovating for People: Handbook of Human-Centered Design. LUMA Institute, 2012.

“What’s on Your Radar?” LUMA Institute. Innovating for People: Handbook of Human-Centered Design. LUMA Institute, 2012.

16 Case Studies

Robson, C. Real World Research: A Resource for Social Scientists and Practitioner-Researchers, 2nd ed. Oxford: Blackwell Publishers, 2002.

18 Cognitive Mapping

Ackermann, F., et al. “Getting Started with Cognitive Mapping” in The Young OR Conference, University of Warwick, 1992: 65–82.

19 Cognitive Walkthrough

Wharton, C., et al. “The Cognitive Walkthrough: A Practitioner’s Guide” in Usability Inspection Methods. New York, NY: John Wiley and Sons, 1994.

25 Contextual Design

Holtzblatt, K., et al. Rapid Contextual Design: A How-To Guide to Key Techniques for User-Centered Design. San Francisco, CA: Morgan Kaufmann, 2004.

26 Contextual Inquiry

Holtzblatt, K., and H. Beyer. Contextual Design: A Customer-Centered Approach to Systems Design. San Francisco, CA: Morgan Kaufmann, 1998.

27 Creative Matrix

Creative Matrix is a method from the LUMA System of Innovation. To learn more, visit www.luma-institute.com/why-luma/our-system/.

LUMA Institute. Innovating for People: Handbook of Human-Centered Design. LUMA Institute, 2012.

30 Critiques

Lerman, L., and J. Borstel. Liz Lerman’s Critical Response Process: A Method for Getting Useful Feedback on Anything You Make, from Dance to Dessert. Takoma Park,...

Table of contents

• Cover
• Title Page
• Contents
• 001 A/B Testing
• 002 AEIOU
• 003 Affinity Diagramming
• 004 Artifact Analysis
• 005 Automated Remote Research
• 006 Backcasting
• 007 Behavioral Design
• 008 Behavioral Mapping
• 009 Blockbusting
• 010 Bodystorming
• 011 Brainstorm Graphic Organizers
• 012 Brand Experience Workshop
• 013 Bull’s-Eye Diagramming
• 014 Business Origami
• 015 Card Sorting
• 016 Case Studies
• 017 Civic Design & Policy
• 018 Cognitive Mapping
• 019 Cognitive Walkthrough
• 020 Collage
• 021 Competitive Testing
• 022 Concept Mapping
• 023 Content Analysis
• 024 Content Inventory & Audit
• 025 Contextual Design
• 026 Contextual Inquiry
• 027 Creative Matrix
• 028 Creative Toolkits
• 029 Critical Incident Technique
• 030 Critiques
• 031 Crowdsourcing
• 032 Cultural Probes
• 033 Customer Experience Audit
• 034 Data Physicalization
• 035 Data Visualization
• 036 Design Charette
• 037 Design Ethnography
• 038 Design Fiction
• 039 Design Workshops
• 040 Desirability Testing
• 041 Diary Studies
• 042 Directed Storytelling
• 043 Drawing
• 044 Elito Method
• 045 Empathy Maps
• 046 Ergonomic Analysis
• 047 Evaluative Research
• 048 Evidence-based Design
• 049 Experience Prototyping
• 050 Experience Sampling Method
• 051 Experiments
• 052 Exploratory Research
• 053 Eyetracking
• 054 Flexible Modeling
• 055 Fly-on-the-Wall Observation
• 056 Focus Groups
• 057 Gap Analysis
• 058 Generative Research
• 059 Graffiti Walls
• 060 Heuristic Evaluation
• 061 Highlight Reels
• 062 Horizon Scanning
• 063 How Might We
• 064 Image Boards
• 065 Importance-Difficulty Matrix
• 066 Interviews
• 067 KJ Technique
• 068 Kano Analysis
• 069 Key Performance Indicators (KPIs)
• 070 Laddering
• 071 Literature Reviews
• 072 The Love Letter & the Breakup Letter
• 073 Mental Model Diagrams
• 074 Metaphors
• 075 Mind Mapping
• 076 Observation
• 077 Parallel Prototyping
• 078 Participant Observation
• 079 Participatory Action Research
• 080 Participatory Design
• 081 Personal Inventories
• 082 Personas
• 083 Photo Studies
• 084 Picture Cards
• 085 Prototyping
• 086 Questionnaires
• 087 Rapid Iterative Testing & Evaluation (RITE)
• 088 Remote Moderated Research
• 089 Research Through Design
• 090 Role-playing
• 091 Rose Thorn Bud
• 092 Scenarios
• 093 Secondary Research
• 094 Semantic Differential
• 095 Service Blueprint
• 096 Service Design
• 097 Shadowing
• 098 Simulations
• 099 Site Search Analytics
• 100 Speed Dating
• 101 Stakeholder Maps
• 102 Stakeholder Walkthrough
• 103 Storyboards
• 104 Surveys
• 105 Swimlanes
• 106 Task Analysis
• 107 Territory Maps
• 108 Thematic Networks
• 109 Think-aloud Protocol
• 110 Time-aware Research
• 111 Touchstone Tours
• 112 Transition Design
• 113 Tree Testing
• 114 Triading
• 115 Triangulation
• 116 Unobtrusive Measures
• 117 Usability Report
• 118 Usability Testing
• 119 User Journey Maps
• 120 Value Opportunity Analysis (VOA)
• 121 Values-based Assessment
• 122 Web Analytics
• 123 Weighted Matrix
• 124 Wizard of Oz
• 125 Word Clouds
• References & Notes
• Copyright