MuseWeb 2021

Selected Papers and Proceedings from a Virtual International Conference - Paperback Edition

Rich Cherry, Alison Heney, Rich Cherry, Alison Heney

• Publisher: MuseWeb
• Year: 2021
• Edition: 1
• eBook ISBN:
  9780998847498
• Topic: Business
• Subtopic: IT Industry
• Index: Business

MuseWeb organizes conferences, workshops, and seminars; publishes articles and monographs; and consults for cultural organizations worldwide. Each member of our team has decades of experience in the cultural and heritage informatics field.

Our goal is to provide professionals in archives, libraries, museums, and cultural and heritage informatics with timely and challenging opportunities for exchange and training, and to develop a written record of innovation in the field.

This peer reviewed selection of papers, represents the best and most innovative work being done in the field at this particular point in time. It is our hope that it inspired you to reach higher and push your institution to do more.

Addressing social media challenges and choices of top European museums during COVID-19: realities and trends

Georgios Papaioannou, Ionian University, Greece;
Eleni Sfyridou, Ionian University, Greece

Abstract

This paper addresses the social media presence of the "top" museums in twenty-seven European countries (as per TripAdvisor 2018) during the COVID-19 pandemic. It continues and builds upon the work presented at the MW20 conference. We aim to address the change in the approaches and practices, as well as to identify new social media channels, policies, and strategies employed by museums towards supporting museums as online-only entities during the pandemic, expanding audiences, seeking new sources of income, re-approaching sustainability, maintaining and/or developing educational roles, and supporting local communities. Our comparative approach aims to offer an insight into the role of social media in museums' new normalcy.

Keywords: social media, museums, content analysis, COVID-19, TripAdvisor

1. Introduction

This paper addresses the social media presence of the “top” museums in twenty-seven European countries (as per TripAdvisor 2018) during the COVID­-19 pandemic in 2020. We aim to (1) detect the main social medi...

Table of contents

• Introduction
• Thanks
• Facing the Twin Pandemics: COVID-19 and Systemic Racism
• Navigating COVID-19
• VCUarts Virtual Anderson: Promoting Greater Access, Student Engagement, and Preserving the Archive in the Gallery during COVID-19 and Beyond
• Rapid-Response Educating
• Building a Cohesive Visitor First Team During COVID
• Social Justice, Equity, and Mental Health
• Learning “Digital Courage”: Using Technology to Build Agency and Equality in the Museum Workforce
• Digital diplomacy in the midst of (post) pandemic crisis: Inspiring, educating, contributing to global peace and well-being
• Optimising online cultural content to positively impact mental health in young people
• Slow designing inclusive museum experiences
• AR and Extended Reality
• Digital avatars as humanized museum guides in the convergence of extended reality
• CHAR: An Online Collection and Database of Augmented Reality apps in Museums and Cultural Heritage Sites
• Using Augmented Reality (AR) to Create Immersive and Accessible Museums for People with Vision-Impairments
• Pandemic Prototyping and Augmenting the Art Museum
• Engagement and Social Media
• Addressing social media challenges and choices of top European museums during COVID-19: realities and trends
• Meet the Users: Understanding the User Experience on Museums’ Social Media
• Iteration, Adaptation, & Motivation: Outcomes of the Mapping Historic Skies Crowdsourcing Effort at the Adler Planetarium
• Managing Data and Design
• Getting Your Data to Your Users: A Nerdy Deep Dive into APIs, ETLs, and Aggregated Databases
• More than numbers: how visitor engagement data can be captured and used to amplify your creativity
• An innovative tool to program exhibitions in museums: Case Study of CaixaForum
• The Big Picture
• From Nada to Gaga: Rapid Transformation in the time of Covid-19. Two case studies.
• From the Server Room to the Board Room: A Decade of Digital Transformation
• Authors
• About the Authors
• Index
• Index