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The Intelligent Advertiser: Advertising Handbook
More Customers, More Profit, More Impact
Taylor Welch, Chris Evans
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eBook - ePub
The Intelligent Advertiser: Advertising Handbook
More Customers, More Profit, More Impact
Taylor Welch, Chris Evans
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About This Book
This value-packed handbook shares the framework for achieving ongoing success with paid advertising. It is what has allowed authors Taylor Welch and Chris Evans to scale their business, Traffic & Funnels, from zero to tens of millions of dollars in just 5 years.
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Economics (How to Win By Rigging the Numbers)
Chris Evans
Let's talk about numbers.
"If you can spend $1 on an ad, and make $2 back, you'll never have to worry about money again."
This is the quote that started it all for me.
Coming from the real estate world, you think of "ROI" and "cash flows" differently. I want to transfer this way of thinking to you in this chapter.
We'll use real estate as an example because it's the oldest investment class, and there are more millionaires in real estate than any other field.
Here are the terms you need to understand if you're going to win in real estate:
ā¢ ROI: return on investment (how much you're getting for your money)
ā¢ COC: cash on cash (limits āROI' to just the cash you have in the deal)
ā¢ NOI: net operating income (all income minus expenses)
ā¢ Cap rate: income divided by purchase price
ā¢ Leverage: getting more than what you had to pay for in the first place.
Let's start there.
Assume you invest $185,000 into a home in Charlotte, NC. This is an investment property, not your primary residence.
You are not going to be putting $185,000 cash down; you are going to use "LEVERAGE." You will put 20% down, which is going to be around $37,000. You'll have some closing costs, which is the fee you must pay the brokers and agents involved to get you this deal. Let's estimate the closing costs to be
$5,500.
All-in, you will give up around $42,500 to get this piece of real estate.
Now, here's where all the terms come into play. Let's assume the...