Sports and Entertainment Marketing Updated, Precision Exams Edition
eBook - PDF

Sports and Entertainment Marketing Updated, Precision Exams Edition

  1. 450 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Sports and Entertainment Marketing Updated, Precision Exams Edition

About this book

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.

Trusted by 375,005 students

Access to over 1.5 million titles for a fair monthly price.

Study more efficiently using our study tools.

Information

Publisher
Cengage Learning EMEA
Year
2018
Print ISBN
9781337904025
eBook ISBN
9780357158791
Topic
Education
Subtopic
Business General

Table of contents

  1. Contents
  2. CHAPTER 1 What is Sports and Entertainment Marketing?
  3. CHAPTER 2 Putting the Customer First
  4. CHAPTER 3 Sports and Entertainment Means Business
  5. CHAPTER 4 The Wide World of Sports and Entertainment
  6. CHAPTER 5 Marketing-Information Management
  7. CHAPTER 6 The Product is Sports and Entertainment
  8. CHAPTER 7 Managing the Channels
  9. CHAPTER 8 The Economics of Supply and Demand
  10. CHAPTER 9 Sports and Entertainment Promotion
  11. CHAPTER 10 Promotional Planning
  12. CHAPTER 11 Selling Sports and Entertainment
  13. CHAPTER 12 The Marketing Game Plan
  14. CHAPTER 13 Sports and Entertainment Legal Issues
  15. CHAPTER 14 Business Ownership and Leadership
  16. CHAPTER 15 Scoring a Career
  17. Endnotes
  18. Glossary
  19. Index

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Sports and Entertainment Marketing Updated, Precision Exams Edition by Ken Kaser, Dotty Oelkers in PDF and/or ePUB format, as well as other popular books in Education & Business General. We have over 1.5 million books available in our catalogue for you to explore.