Planet Now

Jessica Reid

• Publisher: New Degree Press
• Year: 2020
• eBook ISBN: 9781641377492
• Edition: 1
• Topic: Biological Sciences
• Subtopic: Global Warming & Climate Change
• Index: Biological Sciences

Nine of the world's ten warmest years on record have occurred since 2005, with the four hottest years occurring between 2015 and 2019. Climate change is real and happening now, only to cause greater devastation in the coming decades. In the heat of these pivotal moments, some people continue to deny climate science, but many people accept the science and are concerned we are running out of time to mitigate this issue. We may feel helpless as individuals; however, communication empowers us to create waves of change and fight for a better future for all.

Polarization hinders the action necessary to protect the environment. Planet Now: Effective Strategies for Communicating About the Environment offers knowledge and tactics to help bring people together. Learn to

• Tailor communications to your audience, whether they fear the future facing our planet or doubt that climate change exists.
• Shape public opinion and encourage behavioral change by utilizing simple psychology in your messaging.
• Frame climate change as a social justice issue that affects low-income and minority populations.

Planet Now 's strategies are designed to educate, encourage, and equip readers to talk about the environment with confidence and without shame or scare tactics.

Appendix

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Introduction

Bendix, Aria. “8 American cities that could disappear by 2100.” Business Insider, March 17, 2020. https://www.businessinsider.com/american-cities-disappear-sea-level-rise-2100-2019-3.

Breslow, Jason M. “Robert Brulle: Inside the Climate Change ‘Countermovement.’” Frontline, PBS, October 23, 2012. https://www.pbs.org/wgbh/frontline/article/robert-brulle-inside-the-climate-change-countermovement/.

“Climate Change: How Do We Know?” NASA. Accessed July 8, 2020. https://climate.nasa.gov/evidence/.

D’Amato, Ilario. “Delaying Climate Action Will Raise Costs 50%: World Bank Report.” The Climate Group. May 12, 2015. https://www.theclimategroup.org/news/delaying-climate-action-will-raise-costs-50-world-bank-report.

“Global warming of 1.5 °C.” Intergovernmental Panel on Climate Change. 2019, 4-9.

Gore, Al et al. An Inconvenient Truth. Hollywood, CA: Paramount, 2006. 96 min.

Griswold, Eliza. “How ‘Silent Spring’ Ignited the Environmental Movement.” The New York Times, September 21, 2012. https://www.nytimes.com/2012/09/23/magazine/how-silent-spring-ignited-the-environmental-movement.html.

Holden, Emily. “US produces far more waste and recycles far less of it than other developed countries.” The Guardian, July 3, 2019. https://www.theguardian.com/us-news/2019/jul/02/us-plastic-waste-recycling.

Holland, Greg and Cindy L. Bruyère. “Recent intense hurricane response to global climate change.” Climate Dynamics 42 (2014): 625. DOI 10.1007/s00382-013-1713-0.

Kaplan, Sarah. “By 2050, there will be more plastic than fish in the world’s oceans, study says.” The Washington Post, January 20, 2016. https://www.washingtonpost.com/news/morning-mix/wp/2016/01/20/by-2050-there-will-be-more-plastic-than-fish-in-the-worlds-oceans-study-says/.

Marlon, Jennifer, Peter Howe, Matto Mildenberger, Anthony Leiserowitz and Xinran Wang. “Yale Climate Opinion Maps 2019.” Yale Program on Climate Change Communication. September 17, 2019. https://climatecommunication.yale.edu/visualizations-data/ycom-us/.

Merzdorf, Jessica. “A Drier Future Sets the Stage for More Wildfires.” NASA. July 9, 2019. https://climate.nasa.gov/news/2891/a-drier-future-sets-the-stage-for-more-wildfires/.

NOAA. “2019 was 2nd hottest year on record for Earth say NOAA, NASA.” NOAA. January 15, 2020. https://www.noaa.gov/news/2019-was-2nd-hottest-year-on-record-for-earth-say-noaa-nasa.

Parker, Laura. “Here’s How Much Plastic Trash Is Littering the Earth.” National Geographic, December 20, 2018. https://www.nationalgeographic.com/news/2017/07/plastic-produced-recycling-waste-ocean-trash-debris-environment/.

Peach, Sara. “Sea Surface Temperatures Drive Hurricane Strength.” Yale Climate Connections. August 3, 2016. https://www.yaleclimateconnections.org/2016/08/warmer-oceans-stronger-hurricanes/.

Simmons, Daisy. “A brief guide to the impacts of climate change on food production.” Yale Climate Connections. September 18, 2019. https://www.yaleclimateconnections.org/2019/09/a-brief-guide-to-the-impacts-of-climate-change-on-food-production/.

Troyer, Rebecca. “Money magazine: Apex is the No. 1 place to live in the US” Triangle Business Journal, August 17, 2015. https://www.bizjournals.com/triangle/news/2015/08/17/money-magazine-apex-nc-no-1-best-place-to-live-usa.html.

“UN Report: Nature’s Dangerous Decline ‘Unprecedented’; Species Extinction Rates ‘Accelerating.’” United Nations. May 6, 2019. https://www.un.org/sustainabledevelopment/blog/2019/05/nature-decline-unprecedented-report/.

“What is Sustainability?” UCLA Health. Accessed July 8, 2020. https://www.uclahealth.org/sustainability/about-us.

“World of Change: Global Temperatures.” NASA Earth Observatory. Accessed July 8, 2020. https://earthobservatory.nasa.gov/world-of-change/global-temperatures.

Chapter 1

“Jeff McMahon.” Forbes. Accessed May 18, 2020. https://www.forbes.com/sites/jeffmcmahon/#184f82395819.

Leber, Rebecca. “Scott Pruitt’s ‘Dirt...

Table of contents

• Contents
• Introduction
• HOW WE GOT HERE
• Waves of Change
• Polarized Sides
• The Digital World
• PRINCIPLES FOR EFFECTIVE COMMUNICATION
• Reaching Audiences
• Psychology and Typology
• It’s Not JUST Climate Change
• Save the Earth: Protesting
• Words of Worth about Earth
• EFFECTIVE COMMUNICATION EXAMPLES AND LESSONS LEARNED
• Beyond Paper
• Engagement with Environmental Enigmas
• The Circular Economy
• Lessons from the Pandemic
• Conclusion
• Acknowledgments
• Appendix