The Entrepreneur

Jim Britt

• Publisher: Cracking the Rich Code, LLC
• Year: 2020
• eBook ISBN: 9781641533386
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

We're all playing a high stakes game called life. You have only one life in which to do everything you'll ever do. So, it's in your best interest to step up, get focused, and find the fastest way to move on your bucket list.

Ultimately, there are two options...you can spend the remainder of your life accomplishing small stuff slowly...or you can learn to upgrade your skill sets and mental programming regarding money and success. There's nothing worth bragging about in getting rich slowly, in learning a new skill set slowly, or in turning your business around slowly. This book shows you how to avoid the costly mistakes made by most beginning entrepreneurs.

Twelve

The Predator and the Prey

“Self-defeat in any endeavor doesn’t mean that victory doesn’t exist. It simply means that you approached it incorrectly.”

--- Jim Britt

Maybe you have dreams and goals, but somehow things are simply not moving in the direction you had planned. Or worse, maybe you’ve stopped believing that the life you’ve always wanted is even attainable.

Let me ask you, do you see similarities between you and your parents? The reality is that DNA passes down through generations—you, your parents, grandparents, great-grandparents, and so on. You could actually track it right back to when your ancestors lived in a cave. And in order to survive, prehistoric man needed to be able to see an event and interpret it as danger or safe immediately! They had two dominant thoughts, “Kill something to eat” and “keep from being killed and eaten.” And to some degree, we still have this mechanism of recognition in place today. We just don’t view it the same way.

Something happens, and your brain instinctively stretches and searches all through your past networks, or dendrites—which are the memory channels woven throughout your DNA—looking to match some sort of pattern so you can make an instant decision. Is this safe or is it dangerous? The meaning you give something is based upon a constant comparison of your past experiences and DNA programming projected into the future with the anticipation or possibility of it happening again. Something happens and you immediately tell yourself a story about what it means. Remember, it’s a made-up story in your mind. It’s not real… yet.

So when you step into the future, you don’t really step into an empty future, but rather into a future that is filled with interpretations about what happened in the past, and what could happen in the future if you proceed.

For example, a salesperson prepares her presentation. She is excited for that important appointment to make a sale, but instead of a sale, she gets a very rude “no.” Now, at the next presentation, she won’t step into a blank future, but rather, she’ll step into a negative past experience. Put enough of these “no’s” together and now the salesperson does everything in her power to avoid prospecting, so she doesn’t have to experience another ‘no.’ Again, the rejection had no meaning until she gave it one. She got a “no” and made it mean something about her, when in reality it wasn’t about her at all.

Imagine three circles. A circle on the left. In that circle something happens to you—broken marriage, lose money in a business venture, etc. You decide what goes in there. Now there’s the circle on the right. This is where you gave what happened to you meaning. Examples: bad experience with last business. Business didn’t work last time and may not work now. Marriage ended in divorce. I don’t want that again. Yo...

Table of contents

• About Jim Britt
• What Other Professionals Say About Jim Britt
• Foreword by Kevin Harrington
• Preface
• Overcoming Fear
• Just Quit Then
• The Most Powerful Word
• What is Your Purpose?
• Taking a Giant Leap Forward
• Money Programming
• Overcoming Self-Imposed Money Limitations
• Cause and Effect
• Will Power
• Your Hidden Wealth Talent
• What ALL Wealthy People Have in Common
• The Predator and the Prey
• Live in the Moment
• There is Power in Letting Go
• Energy Gainers and Drainers
• Reinvent Your Money Philosophy
• Think Like Superman
• More Money
• The Millionaire Maker’s Attitude
• Control Your Focus
• Letting Go of the Need to Control
• Breaking Habits That No Longer Serve You
• Network to Increase Your Net-worth
• Your Legacy Lives On
• Mastering the Art of Leadership
• Core values
• Do Not Procrastinate