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About this book
What do Justin Bieber, Lilly Singh, and Andy Samberg have in common? They all launched their careers by creating content online.
In the past, the content we consumed, the celebrities we admired, and mainstream pop culture as a whole were defined largely by invisible gatekeepers, and the popular visual media space was shrouded in mystery and exclusivity.
Now, digital media platforms like YouTube, Instagram, and TikTok have become a phenomenon that has entered mainstream pop culture, from Issa Rae's Awkward Black Girl web series that became HBO's Insecure, to Sarah Cooper's viral TikTok that landed her a Netflix comedy special.
In her book Don't Wait, Create: How to Be A Content Creator in the New Digital Revolution, Erica Barry provides a roadmap to digital content creation and finding one's creative voice, and highlights the journeys of successful digital creators like Bo Burnham, Chloe Fineman, Jimmy Tatro, and others.
All of these creators leveraged the digital revolution and launched their careers thanks to their ingenuity, drive, and a stable internet connection. Will you be next?
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Don't Wait, Create by Erica Barry in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Appendix
Introduction
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Bosma, Niels, and Donna Kelley. “Global Entrepreneurship Monitor 2018/2019 Global Report.” GEM Global Entrepreneurship Monitor, 2018/2019. https://www.gemconsortium.org/file/open?fileId=50213.
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Katz, Brandon. “The TikTok and YouTube Stars Are Coming for Hollywood.” Observer, March 31, 2021. https://observer.com/2021/03/youtube-tiktok-social-media-hollywood-stardom/.
Nwandu, Angelica. “Issa Rae: ‘There Was No Blueprint for My Career.’” Glamour, September 4, 2018. https://www.glamour.com/story/issa-rae-october-2018-cover-story.
Rae, Issa, and Larry Wilmore. Insecure as Fuck. HBO. 3 Arts Entertainment, 2016.
Taylor, Ryan. “How Gen Z and Millennials Watch Video Content & What That Means for Production Teams.” Rev (blog), January 16, 2020. https://www.rev.com/blog/how-gen-z-and-millennials-consume-video-content-what-that-means-for-production-teams.
Yuan, Yuanling. “SignalFire’s Creator Economy Market Map.” SignalFire, April 30, 2021. https://signalfire.com/blog/creator-economy/.
Zeitchik, Steven. “Oscar Ratings Plunge Nearly 60 Percent as Young People Especially Appear to Tune Out.” The Washington Post, April 27, 2021. https://www.washingtonpost.com/business/2021/04/26/oscar-viewership-nielsen-numbers/.
The Future of Media
Baron, Zach. “The New Rules For Making It In Hollywood.” GQ, July 24, 2017. https://www.gq.com/story/new-rules-for-making-it-in-hollywood.
Espelien, Joel, and Michael Greeson. “The Rise of the Virtual Pay-TV Provider – Analysis and Forecast .” TDG Research, 2017. https://www.tdgresearch.com/what-we-do/syndicated-reports/the-rise-virtual-pay-tv-provider-analysis-forecast/.
Goodman, Justine. “Interview: SNL’s Andy Samberg.” Justine Goodman, April 2, 2006. https://justinegoodman.com/2006/04/02/andy-samberg/.
Hayes, Dade. “Snapchat Adds Arnold Schwarzenegger, Serena Williams To Show Creator Ranks.” Deadline, July 10, 2019. https://deadline.com/2019/07/snapchat-adds-arnold-schwarzenegger-serena-williams-to-show-creator-ranks-1202644163/.
Higgins, Bill. “Hollywood Flashback: ‘SNL’s’ ‘Lazy Sunday’ Put YouTube on the Map in 2005.” The Hollywood Reporter, October 5, 2017. https://www.hollywoodreporter.com/business/digital/hollywood-flashback-snls-lazy-sunday-put-youtube-map-2005-1044829/.
Meyers, Alyssa. “Teens in the US are spending more time on YouTube than on Netflix for the first time.” Business Insider, October 8, 2019. https://www.businessinsider.com/teens-in-us-spend-more-time-on-youtube-than-netflix-2019-10.
Nguyen, Terry. “‘I’m Here Because of the Internet’: How Web Series Made New TV Stars.” VICE, January 2, 2019. https://www.vice.com/en/article/qvq9qb/inclusion-television-shows-web-series.
Rao, Lenna. “A Conversation with Apple’s Rockstar Executive Bozoma Saint John.” Fortune, July 28, 2016. https://fortune.com/2016/07/28/apple-music-itunes-bozoma-saint-john/.
Syme, Rachel. “Why Web TV Series Are Worth Watching.” The New Yorker, September 9, 2013. https://www.newyorker.com/culture/culture-desk/why-web-tv-series-are-worth-watching.
Thompson, Ethan, and Jason Mittell. How to Watch Television. New York: New York University Press, 2020.
Wallenstein, Andrew, and Todd Spangler. “‘Lazy Sunday’ Turns 10: ‘SNL’ Stars Recall How TV Invaded the Internet.” Variety, January 13, 2016. https://variety.com/2015/tv/news/lazy-sunday-10th-anniversary-snl-1201657949/.
Yeo, Ada. “Tiktok Is the Most Meritocratic Media Network.” Twitter Post, September 7, 2020. https://twitter.com/adayeoyh/status/1303023019279831040?lang=en.
New Voices and Representation
Amos, Candace. “YouTube Star Issa Rae Gets Half-Hour Comedy Series Order on HBO .” New York Daily News, October 16, 2015. https://www.nydailynews.com/entertainment/tv/youtube-star-issa-rae-half-hour-hbo-comedy-series-article-1.2399787.
Arnold, Thomas. “‘Insecure’ Star Continues to Be Rae of Light for Audiences.” Variety, December 4, 2018. https://variety.com/2018/digital/spotlight/insecure-star-continues-rae-light-audiences-1203080090/.
Bedard, Matthew. “LGBTQI+ TikTok Trailblazer: @Bomanizer: Boman Martinez-Reid.” Flaunt Magazine, June 22, 2020. https://flaunt.com/content/bomanizer-boman-martinez-reid.
Climes, Isis. “I’m Awkward and Black.” The Famuan, October 4, 2017. http://www.thefamuanonline.com/2017/10/04/im-awkward-and-black/.
Deggans, Eric. “At TV Press Tour, Actors and Producers of Color Speak of Hollywood Struggles.” NPR, August 2, 2016. https://www.npr.org/2016/08/02/488380575/at-tv-press-tour-actors-and-producers-of-color-speak-of-hollywood-struggles.
El-Mahmoud, Sarah. “Even After Gone Girl, Reese Witherspoon Says Her Company Was Broke and Barely Hanging On.” Cinemablend, June 24, 2020. https://www.cinemablend.com/news/2548836/even-after-gone-girl-reese-witherspoon-says-her-company-was-broke-and-barely-hanging-on.
Gebreyes, Rahel. “Mo’Nique: Hollywood Only Allows One Black Actor to Shine at a Time.” Huffington Post, January 27, 2016. https://www.huffpost.com/entry/monique-race-diversity-hollywood-oscars_n_56a87160e4b0f71799286d63.
Liao, Shannon. “In 2017, the Web Series May Be the New TV Pilot.” The Verge, October 27, 2017. https://www.theverge.com/2017/10/27/16145498/insecure-broad-city-high-maintenance-web-series-hbo-comedy-central.
Navarro, Mireya. “Trying to Get Beyond the Role of the Maid; Hispanic Actors Are Seen as Underrepresented, With the Exception of One Part.” The New York Times, May 16, 2002. https://www.nytimes.com/2002/05/16/movies/trying-get-beyond-role-maid-hispanic-actors-are-seen-underrepresented-with.html.
Northman, Tora. “Todrick Hall Is the Trailblazer Paving the Way for Young LGBTQ+ Creatives.” HYPEBAE, June 26, 2019. https://hypebae.com/2019/6/todrick-hall-pride-month-interview-broadway-album-release-lgbtq-creative.
Paskett, Zoe. “Todrick Hall interview: ‘I’m like a unicorn and I thrive in a pair of heels’.” Evening Standard, November 28, 2018. https://www.standard.co.uk/culture/theatre/todrick-hall-interview-chicago-west-end-london-a4001886.html.
Ramos, Emma. “New Webseries B.U.T.S: Bilingual Underrepresented Titless Sallies Third Episode Coming Soon.” Emma Ramos Blog, November 14, 2014. http://blog.emmar...
Table of contents
- Foreword by Selina Ringel
- Introduction
- The Future of Media
- New Voices and Representation
- Just Make It
- Cultivating a Creator’s Mindset
- The Concept
- Getting Paid
- Distribution and Finding Your Platform
- Building Your Network
- Making a Career Out of Content Creation
- Handling the Haters
- Content Creation for Social Change
- Conclusion
- Appendix