
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
A report by Cone Communications reported that over 75 percent of people say they'll refuse to purchase a product if the company supported an issue contrary to their beliefs.
The evolution of business, due to consumer demand, has seen a need for corporations to act socially responsible and make a positive impact on society. Author Jared Scott Levinson noticed this trend while working with the US Chamber of Commerce and decided to document his findings in More than a Balance Sheet: Business's Need to Help Society.
Making money and being socially responsible don't have to be mutually exclusive. In fact, one can enhance the other as you'll find out through stories that include:
- How the "Occupy Wall Street" movement helped connect social responsibility and business.
- Harvard University Professor Rosabeth Moss Kanter's explanation of why there is no added "cost" for a business to be socially responsible.
- The rise of Hamdi Ulukaya at Chobani Yogurt and how the New CEO Playbook has people doing business in 2020 and beyond.
If you're fascinated by the advancements led by business or are an aspiring entrepreneur wondering how to be more socially responsible, More than a Balance Sheet is this season's must-read.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Acknowledgements
- Preface
- Introduction
- Being in the Business of Charity: When did the two entities become intertwined?
- Business’s Obsession with Image
- Business Pivots
- In a Pandemic, People Can Count on Business
- Who Bears the Responsibility to be Socially Conscious and impactful?
- Social Responsibility is the Ultimate Business Innovation
- The Socially Responsible Business Model
- People: The Base of Business
- The Biggest “Risk”
- Social Responsibility is an Added ADVANTAGE
- The New CEO Playbook
- The Giveback Economy
- Conclusion
- Appendix