More Than a Balance Sheet
eBook - ePub

More Than a Balance Sheet

Business's Need to Help Society

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

More Than a Balance Sheet

Business's Need to Help Society

About this book

A report by Cone Communications reported that over 75 percent of people say they'll refuse to purchase a product if the company supported an issue contrary to their beliefs.

The evolution of business, due to consumer demand, has seen a need for corporations to act socially responsible and make a positive impact on society. Author Jared Scott Levinson noticed this trend while working with the US Chamber of Commerce and decided to document his findings in More than a Balance Sheet: Business's Need to Help Society.

Making money and being socially responsible don't have to be mutually exclusive. In fact, one can enhance the other as you'll find out through stories that include:

  • How the "Occupy Wall Street" movement helped connect social responsibility and business.
  • Harvard University Professor Rosabeth Moss Kanter's explanation of why there is no added "cost" for a business to be socially responsible.
  • The rise of Hamdi Ulukaya at Chobani Yogurt and how the New CEO Playbook has people doing business in 2020 and beyond.

If you're fascinated by the advancements led by business or are an aspiring entrepreneur wondering how to be more socially responsible, More than a Balance Sheet is this season's must-read.

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Yes, you can access More Than a Balance Sheet by Jared Scott Levinson in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.

Information

Year
2020
eBook ISBN
9781636761534
Edition
1

Table of contents

  1. Acknowledgements
  2. Preface
  3. Introduction
  4. Being in the Business of Charity: When did the two entities become intertwined?
  5. Business’s Obsession with Image
  6. Business Pivots
  7. In a Pandemic, People Can Count on Business
  8. Who Bears the Responsibility to be Socially Conscious and impactful?
  9. Social Responsibility is the Ultimate Business Innovation
  10. The Socially Responsible Business Model
  11. People: The Base of Business
  12. The Biggest “Risk”
  13. Social Responsibility is an Added ADVANTAGE
  14. The New CEO Playbook
  15. The Giveback Economy
  16. Conclusion
  17. Appendix