Chapter One
Leadership
āWhen you were made a leader, you werenāt given a crown, you were given the responsibility to bring out the best in others.ā
ā Jack Welsh1
Why am I writing this book? Great question. I have over twenty years of leadership experience and I can honestly say that I donāt typically avoid sensitive conversations. I have come to the realization that Iām not normal in this view. I am consistently surprised at the lengths leaders go to in order to avoid hard conversations. Most arenāt comfortable having uncomfortable conversations.
Throughout my career, Iāve noticed most people donāt enjoy debating or having conversations which might take tact and forethought. Most people arenāt even comfortable tackling something they donāt feel they are excellent at doing. Communicating is something that has become increasingly difficult in this technology era. This ability to step into uncomfortable and hard conversations with others is actually a skill, not a personality trait, and sadly, not commonly developed in todayās leaders. This is a shame as there are real consequences for not developing this skill and I want to share the lessons Iāve learned about communication throughout my experience. I believe many leaders can benefit from my experience and in turn, employees will feel valued and appreciated. This will slow turnover rate and ultimately save companies a lot of money. Learning how to communicate is a skill which all too often gets dismissed as being soft and only benefitting the receiver but not the companiesā bottom line. I whole-heartedly disagree.
Iām fortunate that I was raised by two parents who loved to debate. I grew up around a dinner table where we leapt into difficult conversations nightly. As younger children, my siblings and I were shown how to converse on topics we were curious about but didnāt know fully. As I got older and formed my own opinions in my teenage years, I learned how to have civil discourse on topics we disagreed on. My dad loves having discussions where he doesnāt see eye-to-eye with someone. This set me up to be comfortable in uncomfortable discussions. I was also blessed with some amazing leaders early on in my career who took the time to further develop this skill set.
Whatās become more evident as I have gotten older is that many did not have these āpractice sessionsā at their dinner table, or ever. Most were not blessed with mentors who developed this skill in them. More and more emerging leaders are coming up in this age of technology, where difficult conversations are being pushed to primarily an online experience through email or text message.
Those who choose to develop out this communication skill set are those who have a much better chance of excelling in their chosen profession.
Throughout my time in Human Resources, the most common conversations Iāve had are with those who are seeking help to prepare for a conversation they anticipate having or those who have needed help cleaning up a conversation that went poorly. All these individuals had amazing skills that were valuable to the organization they worked for, however their lack of ability to communicate effectively held them back in one way or another. Since this is a subject I feel I excel at, I wanted to offer both emerging and well-established leaders my thoughts on communication as well as the lessons Iāve learned over the years. If you find even one thing I state in this book helpful, then my goal will be achieved.
I have worked in both the restaurant industry as well as in non-profits throughout my career. Many of the examples I offer will be from these two spaces, however, I feel they can be applied to whatever industry you find yourself in. My intention is to help guide those who feel lost when it comes to having difficult conversations with people they work with. I hope you will find this book helpful as you seek out ways to develop your own communication skill set.
Are You a Leader?
If thereās even one person who reports to you, then you should start seeing yourself as a leader. This may be a scary proposition, or you may delight in this label. Getting to the point where we are comfortable calling ourselves a leader may take time.
Regardless of how you feel, if you are in a position where people report to you, it is imperative you start to see yourself as a leader and understand that your behavior affects others dramatically.
I often speak to entry-level managers as well as those entering the Director level who do not behave as though they view themselves as leaders. They are constantly looking to their own superiors for direction rather than seeing themselves as a person whom their subordinates look to for direction.
The first step of leadership communication development is solidifying in your own mind that you are, in fact, a leader. You have so much influence and a wealth of experience to share with your staff/team if you consider yourself a leader from day one.
A 2018 study published by The Work Institute states 11 out of 100 employees leave their employment because of their managerās behavior.2
How you treat people through your communication can have effects on morale as well as the bottom line.
In this book, we will tackle how to communicate better to ensure your team functions well in order to have high retention of great talent.
Why Good Leadership Matters
āPeople join because of great vision; people leave because of poor leadership.ā
ā Ekaterina Walter3
Turnover costs are directly related to poor leadership. A Seedco study published in April of 20174 reports entry-level turnover-cost per employee is approximately $3,300 each. The Work Institute conservatively measures the cost to lose a non-entry-level employee is more likely to be around $15,000. Think about what this means to an organization of your size. Think about the amount of money being spent to rehire and retrain individuals which could be going towards bonuses, training/ development budgets, and additional incentives for your team. This could make a huge difference for your organization!
Below are the turnover rates various industries reported for 2018:
- Technology (software), 13.2%
- Retail and Consumer Products, 13%
- Media and Entertainment, 11.4%
- Professional Services, 11.4%
- Government, Education, Non-Profit, 11.2%
- Financial Services and Insurance, 10.8%
- Telecommunications, 10.8%
- Hospitality, 70%+
The last number is correct. Over seventy percent is the standard industry turnover rate for hospitality.5 That is a lot of people being hired, on-boarded, and trained who then leave for another workplace environment.
Regardless of the size of the company you work for, the costs of high turnover rates can add up quickly, affecting the bottom line. While some may feel there is nothing that can be done to mitigate these costs, I argue there is much we can do. Regardless of our level in the organizational chart, we all can play a part in bringing these costs down while retaining great people as employees.
People Donāt Leave a Company, They Leave People
I have a friend, Robert, who works for a fabulous brand and is a brand ambassador. He loves his company and itsā values because they are aligned with his own values. He loves what they do for their guests and how they enhance their guestās lives. He sings praises about the company and its mission whenever possible. But heās currently looking for a new job. Why? Because his direct supervisor does not know how to speak with him.
Robertās supervisor does not know how to appreciate him or how to make Robert feel seen or heard in any conversation. His supervisor gives partial information when directing and does not ask for Robertās opinion. His supervisor never verbally appreciates Robert. If his supervisor makes a mistake, he doesnāt apologize or even acknowledge that he has made an error.
Robert has gone to his supervisorās supervisor and voiced his concerns, however, thereās been no change. Because of this, Robert is now looking to leave a brand he loves because of this one person, his supervisor. This brand is about to lose a loyal employee and a hard worker all because his supervisor doesnāt know how to lead in communication well.
Unfortunately, this is not an isolated incident. Studies have shown this happens all the time. Companies spend money to find great candidates with pertinent experience and then spend money to onboard and train these employees. The investment made in each new hire goes to waste when they are tasked to report to someone who does not know how to communicate, build trust, motivate, or inspire them to greatness.
The number one way we can retain great people is to ensure they feel seen, heard, and appreciated daily.
Leadership Style
Itās helpful to be aware of what your values are and what type of leader you wish to be. For some of you, this might be very overwhelming. One way to start the process is to look at the leaders youāve had in the past to see what values or styles you want to emulate as well as values and styles you do not want to incorporate into your own leadership. When I think back to the great leaders I have been fortunate enough to work with, Iām grateful to have learned so much from them. But oddly enough, I learned more from the not-so-great leaders. I learned how not to talk to people, how not to lead meetings, how not to tell somebody there needs to be a pivot on a project. I have witnessed what does not work very well. These experiences have taught me a lot.
You probably have a few personal stories come to mind when you think of healthy and unhealthy leaders. I suggest you recall these moments by getting still and quiet. Write down what your takeaway was in whatever role you were in. Also, write down what lessons are learned now about the good or bad leadership qualities that were portrayed.
Some questions to ask to trigger these memories might be:
- When did you hate going to work?
- What was happening that made you feel this way?
- When was a time you felt that you really āfitā with a team, and why was that?
- When did you feel your best at work, and why was that the case?
Get as specific as you can. Then, create a list of the leadership qualities you would like to emulate, as well as those you want to avoid. This will give you a great foundation to start with and clear intentions moving forward. My suggestion is to keep this list handy to use during times of high stress. The more you become aware of what good leadership looks like (or does not look like) and how it aligns with your values, the better you will be able to show up for your team.
I struggled with seeing myself as a leader when I was younger coming up in restaurant management. I had feelings known as Imposter Syndrome where I felt that since I was not an expert, I should not be the one giving directions or leading the team. This is because I had a misconception that good leaders were authoritarian and needed to have all the right answers. When I started to understand being a leader wasnāt about me, but rather, how I made others feel, I began to get comfortable with seeing myself as a leader.
According to Tony Robbins, #1 NY Times bestselling author, philanthropist, and the nationās #1 life and business strategist, vital leadership values, traits, or characteristics include:
- Confidence
- Focus
- Honesty
- Positivity
- Decisiveness
- Ability to inspire
- Effective communication
- Accountability
- Empathy
- Humility
There are many different leadership philosophies out there. Many resources are available through books, podcasts, and papers describing these different styles of leadership. To find which philosophy resonates with you, first look inside yourself and figure out what your values are. Be intentional about figuring out what qualities you want to prioritize in your leadership. Once you have those qualities in mind, I suggest you read more about the practical ways you can commit to living these out on a daily basis.
Viewing my leadership style from the perspective of being a support to my team, rather than having all the answers, was how I became more comfortable with my role as a leader. This style is called a Servant Leadership approach. This leadership style has proven to be very effective in my career. It involves evaluating situations based on the needs of others and looking to serve those I work with. It is from this leadership perspective that I write this book. While evaluating the various leadership styles is a very important endeavor, this isnāt one we will tackle too much in this book. I am focusing on the aspect of communication in leadership, but since I believe all we do in leadership should come from an intentional value set, even my communication guidelines come from a Servant Leadership approach.
While thinking through your leadership style, I challenge you to ask yourself how you can best support your team? How can you, as a leader, ensure your team feels seen, heard, and appreciated in order to achieve your goals and attain the best outcomes?
It is when our team feels seen, heard, and appreciated that they will go out of their way to bring their best selves to work daily.
Four Pillars of Leadership
Following my years of experience and hours upon hours of leadership study, these four words are the foundational leadership qualities I aspire to:
- Uplifting
- Inspiring
- Motivating
- Trustworthy
When I have worked for leaders who were uplifting, I showed up for them at work and strived to stretch myself. Uplifting leaders call others up, not out. They champion and encourage those around them and help their team believe the best of themselves. They help those they lead to see their own potential and then motivate them to strive for that potential.
When I have worked for those who have inspired me, I have absorbed t...