Understanding New Media
eBook - PDF

Understanding New Media

Extending Marshall McLuhan Second Edition

  1. 470 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Understanding New Media

Extending Marshall McLuhan Second Edition

About this book

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village, » making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

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Yes, you can access Understanding New Media by Robert K. Logan in PDF and/or ePUB format, as well as other popular books in Langues et linguistique & Études sur la communication. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Abbreviations
  4. Chapter 1. “New Media” and Marshall McLuhan: An Introduction
  5. Part I. Methodological Considerations
  6. Part II. How the New Media Have Impacted the Media Analyzed in Understanding Media (UM)
  7. Part III. The Analysis of New Media Not Dealt With in Understanding Media
  8. Appendix. McLuhan’s Methodology: There Was Method in His Madness
  9. References