Health Communication Research Measures
eBook - PDF

Health Communication Research Measures

  1. 309 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Health Communication Research Measures

About this book

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Health Communication Research Measures by Do Kyun Kim, James W. Dearing in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Introduction
  4. 1. Communication Competence (John Banas & Daniel R. Bernard)
  5. 2. Disclosure (Kathryn Greene & Amanda Carpenter)
  6. 3. Health Belief Model (Hye-Jin Paek)
  7. 4. Communication Campaign Evaluation (Christopher E. Beaudoin & Michael T. Stephenson)
  8. 5. Health Information Seeking (Z. Janet Yang & Susan LaValley)
  9. 6. Health Literacy Assessment (Shoou-Yih Daniel Lee & Tzu-I Tsai)
  10. 7. Media Literacy (Bruce E. Pinkleton & Erica Weintraub Austin)
  11. 8. Opinion Leader Identification (Do Kyun Kim & James W. Dearing)
  12. 9. Outcome Expectations (Seth M. Noar & Jessica Gall Myrick)
  13. 10. Outcome Relevant Involvement and Hedonic Relevance (Claude H. Miller)
  14. 11. Patient-Centered Communication (Melissa B. Wanzer & Melanie Booth-Butterfield)
  15. 12. Perceived Argument Strength (Xiaoquan Zhao & Joseph N. Cappella)
  16. 13. Perceived Attributes of Innovations (Do Kyun Kim & James W. Dearing)
  17. 14. Perceived Message Effectiveness, Attitude Toward Messages and Perceived Realism (Jounghwa Choi & Hyunyi Cho)
  18. 15. Perceived Norms and Health Behavior ( Nick Carcioppolo, University of Miami)
  19. 16. Planned Behavior (Lee Ann Kahlor & Ming-Ching Liang)
  20. 17. Psychological Reactance (Brian L. Quick & Tobias Reynolds-Tylus)
  21. 18. Risk Behavior Diagnosis (Craig Trumbo & Se-jin Kim)
  22. 19. Risk Perception Attitude (RPA) Framework (Erin L. Mead & Rajiv N. Rimal)
  23. 20. Self-Efficacy (Nichole Egbert & Phillip R. Reed)
  24. 21. Sensation Seeking (Claude H. Miller)
  25. 22. Social Support (Stephen A. Rains)
  26. 23. Stigma (Mary J. Bresnahan)
  27. 24. Subjective Numeracy (Kerk F. Kee)
  28. 25. Uncertainty and Uncertainty Management (Roxanne Parr ott, Rachel A. Smith, & Amy E. Chadwick)
  29. 26. Vested Interest (Claude H. Miller & Bradley J. Adame)
  30. 27. Willingness to Communicate about Health (Kevin B. Wright)
  31. Author Biographies
  32. Index