Funding Journalism in the Digital Age

Business Models, Strategies, Issues and Trends

Jeff Kaye, Stephen Quinn

• Publisher: Peter Lang Inc., International Academic Publishers
• Year: 2010
• Print ISBN:
  9781433106859
• Edition: 1
• eBook ISBN:
  9781453901014
• Topic: Psychology
• Subtopic: Art & Business
• Index: Psychology

The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.

Table of contents

• Cover
• Table of contents
• Acknowledgements
• Introduction
• 1 The challenges of paying for journalism
• 2 How the news business entered the digital age – a history
• 3 Current journalism business models – new ways to support traditional revenue streams
• 4 Sponsorship and philanthropy
• 5 Microfunding and micropayments
• 6 Collaboration between mainstream media and citizen journalists
• 7 Family ownership and trusts
• 8 Narrowing the focus with niche and passion content
• 9 Partnerships – adding value
• 10 Microeconomic concepts – creating a framework for new business models
• 11 E-commerce and engagement – converting users into paying customers
• 12 Building the news business through innovation
• 13 Digital deliverance? Electronic paper and e-readers
• 14 Into the future
• Index