In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.
- 216 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
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Table of contents
- Cover
- Contents
- Foreword
- Acknowledgments
- Part I: Thinking about Patterns
- Part 2: Pattern Terms & Methods
- Part 3: Practical Applications
- Afterword Moving Forward
- Glossary of Pattern Language Terms
- References
- Index
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Yes, you can access Visualizing Culture by Roxanne M. O'Connell in PDF and/or ePUB format, as well as other popular books in Psychology & Art & Business. We have over 1.5 million books available in our catalogue for you to explore.