Strategic Planning for Public Relations
eBook - PDF

Strategic Planning for Public Relations

Beginning the Journey

  1. 254 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic Planning for Public Relations

Beginning the Journey

About this book

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Strategic Planning for Public Relations by Tricia Hansen-Horn, Adam E. Horn in PDF and/or ePUB format, as well as other popular books in Psychology & Art & Business. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Illustrations
  4. Acknowledgments
  5. Preface
  6. 1. The Essence of Public Relations
  7. 2. Public Relations Defined as Communication "and" Business
  8. 3. Communication Complexity: Self-reflexiveness in the Marketplace of Ideas: Becoming an SRC Public Relations Strategist
  9. 4. Successful Public Relations as Results-driven, ROI-minded Business
  10. 5. Strategy, Being Strategic, and Strategic Planning Unpacked
  11. 6. Public Relations Functions, Roles, Situations and Contexts, and Specializations
  12. 7. Public Relations Initiatives and Choice of Medium
  13. 8. Public Relations: Digital Convergence, Access and Technology, and Integration
  14. 9. Applying Strategic Planning
  15. Appendix: Important Public Relations and Media Job Titles and Jargon
  16. Index