eBook - PDF

Consuming Bollywood

Name: Consuming Bollywood
ISBN: 9781453912317

Gender, Globalization and Media in the Indian Diaspora

Anjali Ram,

217 pages
English
PDF
Available on iOS & Android

eBook - PDF

Consuming Bollywood

Gender, Globalization and Media in the Indian Diaspora

Anjali Ram,

About this book

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

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Yes, you can access Consuming Bollywood by Anjali Ram in PDF and/or ePUB format, as well as other popular books in Psychology & Art & Business. We have over one million books available in our catalogue for you to explore.