The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.
- 306 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Cover
- Contents
- Acknowledgements
- Foreword
- Chapter One: The Contentious Relationship between Journalism and PR
- Chapter Two: Understanding Journalism
- Chapter Three: Understanding Public Relations
- Chapter Four: What 20 Years of Practice and Case Studies Reveal
- Chapter Five: What 100 Years of Media Research Reveals
- Chapter Six: Journalism and PR Today—An International Qualitative Study
- Chapter Seven: New Media Practices and the Blurring of Boundaries
- Chapter Eight: Future Directions for Journalism, PR, and the Public Sphere
- References
- Index
- Also by the Author
- About the Author
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Yes, you can access Journalism and PR by Jim Macnamara in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Research in Education. We have over 1.5 million books available in our catalogue for you to explore.