Observing «and» Analyzing Communication Behavior

John A. Courtright

• Publisher: Peter Lang Inc., International Academic Publishers
• Year: 2015
• Print ISBN: 9781433124167
• eBook ISBN: 9781453912454
• Edition: 1
• Topic: Languages & Linguistics
• Subtopic: Communication Studies
• Index: Languages & Linguistics

This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it.
The 1970s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how human communication behavior should be studied. It presents the best advice, techniques, cautions, and controversies from the 1970s and 1980s and then updates them. Several chapters also introduce statistical methods and procedures to allow readers to analyze behavioral data.
This book is a useful resource for communication scholars and graduate students to guide their study of communication behavior.

Table of contents

• Cover
• Table of Contents
• Chapter 1: Preliminaries and Promises
• Chapter 2: Unitizing Communication Behavior
• Chapter 3: Coding Communication Behavior
• Chapter 4: Observing and Recording Communication Behavior
• Chapter 5: Common Issues in Behavioral Observation
• Chapter 6: Reliability of Unitizing and Categorizing
• Chapter 7: Reliability for Quantitative Observational Data
• Chapter 8: Validity
• Chapter 9: Classic Analytic Procedures
• Appendix 9.1: Test for First- versus Second-Order Markov Process
• Appendix 9.2: Test of the Stationarity Assumption
• Appendix 9.3: Test of Homogeneity Assumption
• Chapter 10: Log-Linear Models of Nominal Observational Data
• Chapter 11: Linear Models of Categorical Data
• Chapter 12: Analyzing Counts
• Chapter 13: Hierarchical Generalized Linear Models
• Chapter 14: Reversing the Sides of the = Sign
• References
• Author Index
• Subject Index