Observing «and» Analyzing Communication Behavior
eBook - PDF

Observing «and» Analyzing Communication Behavior

  1. 485 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Observing «and» Analyzing Communication Behavior

About this book

This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it.
The 1970s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how human communication behavior should be studied. It presents the best advice, techniques, cautions, and controversies from the 1970s and 1980s and then updates them. Several chapters also introduce statistical methods and procedures to allow readers to analyze behavioral data.
This book is a useful resource for communication scholars and graduate students to guide their study of communication behavior.

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Yes, you can access Observing «and» Analyzing Communication Behavior by John A. Courtright in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Table of Contents
  3. Chapter 1: Preliminaries and Promises
  4. Chapter 2: Unitizing Communication Behavior
  5. Chapter 3: Coding Communication Behavior
  6. Chapter 4: Observing and Recording Communication Behavior
  7. Chapter 5: Common Issues in Behavioral Observation
  8. Chapter 6: Reliability of Unitizing and Categorizing
  9. Chapter 7: Reliability for Quantitative Observational Data
  10. Chapter 8: Validity
  11. Chapter 9: Classic Analytic Procedures
  12. Appendix 9.1: Test for First- versus Second-Order Markov Process
  13. Appendix 9.2: Test of the Stationarity Assumption
  14. Appendix 9.3: Test of Homogeneity Assumption
  15. Chapter 10: Log-Linear Models of Nominal Observational Data
  16. Chapter 11: Linear Models of Categorical Data
  17. Chapter 12: Analyzing Counts
  18. Chapter 13: Hierarchical Generalized Linear Models
  19. Chapter 14: Reversing the Sides of the = Sign
  20. References
  21. Author Index
  22. Subject Index