eBook - PDF

Branding as Communication

Name: Branding as Communication
ISBN: 9781453917916

Susan B. Barnes,

204 pages
English
PDF
Available on iOS & Android

eBook - PDF

Branding as Communication

Susan B. Barnes,

About this book

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

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Yes, you can access Branding as Communication by Susan B. Barnes in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Art & Business. We have over one million books available in our catalogue for you to explore.