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Strategisches Management
Wie strategische Initiativen zum Wandel führen
Günter Müller-Stewens, Christoph Lechner
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- 702 pages
- German
- PDF
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eBook - PDF
No longer available |Learn more
Strategisches Management
Wie strategische Initiativen zum Wandel führen
Günter Müller-Stewens, Christoph Lechner
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About This Book
Das Lehrbuch stellt die wichtigsten Erkenntnisse, Theorien und Methoden des Strategischen Managements vor. Anhand von Praxisbeispielen, Exkursen und Workshops werden diese verdeutlicht und vertieft. Dank des ausgefeilten didaktischen Konzepts sind die Inhalte optimal erfassbar.Die 5. Auflage wurde durchgehend überarbeitet, verschiedene Themenbereiche wurden vertieft und aktuelle Themen ergänzt. Neu sind Ausführungen zu Nachhaltigkeit und Verantwortung, Regulierung, wichtigen Megatrends wie demographischer Wandel, Klimawandel und Digitalisierung sowie die erhöhte Bedeutung von Schwellenmärkten.Wissenschaftlich fundiert und aktuell.
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