The Business of Winning

Insights in Transformation from F1 to the Boardroom

Mark Gallagher

• Publisher: Kogan Page
• Year: 2021
• Print ISBN: 9781398602700
• eBook ISBN: 9781398602717
• Edition: 2
• Topic: Business
• Subtopic: Business General
• Index: Business

Have you ever wondered what has made Mercedes the undisputed kings of Formula One? Do you want to know how Lewis Hamilton has managed to exceed legendary driver Michael Schumacher's record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy? In this riveting insider's account of nearly 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills. You also need to bring in the ability to design, manufacture, develop and launch a constantly improving high-technology product, constantly working to immoveable deadlines with an immense supply chain and tight regulations. The Business of Winning sets out a one-stop management guide for business leaders keen to emulate this high-speed, high-impact approach to business. This entirely revised new edition unveils how Formula One is using new technologies to finesse the most minute of details, whilst reaching new audiences, playing its part in sustainability with the aim of being carbon neutral by 2030 and showing the way to diversity and inclusion.

Index

2008 global financial crisis 10, 11, 123

A1 Team Ireland 50–53

Aerofoil Energy 127

Airbus 127

Albon, Alex 158, 170

Alesi, Jean 182

Allison, James 39, 210

and innovation 121, 122

Mulberry STEM Academy 64

and performance management 181, 184–85

and team-building 53, 54

Alonso, Fernando 70, 183, 203

Alpine 139, 140

Amati, Giovanna 67

Anderson, Gary 44, 45, 46, 47, 209

Andretti, Mario 191

An Inconvenient Truth 135

Aramco 140

Aston Martin 19, 27, 49, 77, 138, 139

and sponsorship 177

Valkyrie hypercar 12, 127, 196

At The Controls 55

Autosport 214

Balestre, Jean-Marie 98

Bandini, Lorenzo 104

Bangle, Chris 190

Banks, Paul 211

Banks, Russell 211

Barnard, John 19, 30, 115, 196

Barouch, Dan 137

Barrichello, Rubens 70, 99–100, 112, 184

Baumgartner, Felix 35

Behra, Jean 66

Bell, Bob 20, 47

Bell, Derek 65

Belmondo, Paul 97

Benetton 20, 25, 45, 47, 124

Benson & Hedges 122

Benz, Carl 140

Beveridge, Graham 107

Beyond The Grid 214

Beyond the Limit 103

Bianchi, Jules 95–97, 107, 110, 111, 112, 113

Binotto, Mattia 72, 158, 200

Bishop, Matt 73

Black Lives Matter 59, 60, 61, 63

BMW 22, 23, 124, 190

Bond Muir, Catherine 73, 74, 75

Bonnier, Jo 66

Bottas, Valtteri 55, 62, 185–86, 204

Boullier, Eric 32

Bradley, Sam 55

‘brake steering’ 118–19

Brawn, Ross 120

acquisition of Honda team 22–23

‘Project Pitlane’ 201

relationship with Toto Wolff 20

Bribery Act 11

British American Tobacco 123

British Petroleum (BP) 140–41

broadcasting 13–14

Brown, Zak 12, 33

budget cap,...

Table of contents

• The Business of Winning
• The Business of Winning
• Contents
• Foreword
• Preface
• 01 Formula One – a global business
• 02 Insights on leadership
• 03 Building winning teams
• 04 The diversity challenge
• 05 Teamwork – the pit stop
• 06 Formula One’s safety revolution
• 07 Managing change
• 08 The climate race
• 09 Esports revolution
• 10 Performance management
• 11 Innovating to succeed
• 12 Communication
• Index