- 250 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Imagining Gender, Nation and Consumerism in Magazines of the 1920s
About this book
Offering the first comparative study of 1920s' US and Canadian print cultures, 'Imagining Gender, Nation and Consumerism in Magazines of the 1920s' comparatively examines the highly influential 'Ladies' Home Journal' (1883–2014) and the often-overlooked 'Canadian Home Journal' (1905–1958). Firmly grounded in the latest advances in periodical studies, the book provides a timely contribution to the field in its presentation of a transferrable transnational approach to the study of magazines. While Canadian magazines have often been viewed, unflatteringly and inaccurately, as merely derivative of their American counterparts, Rachel Alexander asserts the value of an even-handed consideration of both. Such an approach acknowledges the complexity of these magazines as collaborative texts, cultural artefacts and commercial products, revealing that while these magazines shared certain commonalities, they functioned in differing – at times unexpected – ways. During the 1920s, both magazines were changing rapidly in response to technological modernity, altering gender economies and the burgeoning of consumer culture. 'Imagining Gender, Nation, and Consumerism in Magazines of the 1920s' explores the influences, tensions and interests that informed the magazines' construction of their audience of middle-class women as readers, consumers and citizens.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Illustrations
- Acknowledgements
- Introduction
- Chapter 1 TWO HOME JOURNALS: A COMPARATIVE APPROACH
- Chapter 2 THE ART OF FEMININITY: ASPIRATION AND SELF-IMPROVEMENT
- Chapter 3 THE HOME AND DOMESTICITY: READERS, CONSUMERS, CITIZENS
- Chapter 4 FASHIONABLE, BEAUTIFUL, MORAL: IDEALISED IMAGES OF FEMININITY
- Conclusion:
- Appendix: Content Analysis of Advertising from the Ladies’ Home Journal and Canadian Home Journal
- Notes:
- References
- Index