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Managerial Economics for Decision Making
John Adams, Linda Juleff
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eBook - PDF
Managerial Economics for Decision Making
John Adams, Linda Juleff
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About This Book
Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.
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Information
1
The
Macroeconomic
Environment
In
Part
I
we
begin
with
a
discussion
of
the
process
and
concept
of
globalisation.
In
other
words,
the
text
starts
at
the
macro
level
and
gradually
moves
down
to
key
microeconomic
decisions
which
business
managers
in
the
private
and
public
sectors
need
to
consider.
The
first
chapter
introduces
you
to
a
brief
history
of
globalisation,
what
it
means
and
how
it
can
be
measured.
The
second
chapter
in
Part
I
moves
down
in
scale
from
the
global
economy
to
a
national
economy
and
develops
a
simple
model
of
how
an
individual
economy
can
be
analysed
in
terms
of
its
impli-
cations
for
managerial
decision
making.
The
level
of
mathematics
required
is
basic
and
students
who
prefer
to
avoid
this
can
easily
do
so
and
still
fully
grasp
the
main
implications
of
the
model.
In
Chapter
3
we
move
on
to
the
measurement
of
economic
perfor-
mance
at
the
macroeconomic
level
and
this
is
directly
linked
to
consideration
of
performance
at
the
level
of
business.
Part
I
of
the
text
is
thus
designed
to
give
you
a
clear
overview
of
the
links
between
global
economic
processes,
national
economy
perfor-
mance
and
the
fortunes
of
the
private
and
public
sector.
Part
I