Managerial Economics for Decision Making
eBook - PDF

Managerial Economics for Decision Making

  1. 353 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Managerial Economics for Decision Making

About this book

Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Information

Publisher
Red Globe Press
Year
2017
Print ISBN
9780333961117
Edition
1
eBook ISBN
9780230214323
Topic
Business
Subtopic
Industrial Management
Index
Business
1
The 
Macroeconomic
Environment
In 
Part 
I 
we 
begin 
with 
a 
discussion 
of 
the 
process 
and 
concept 
of
globalisation. 
In 
other 
words, 
the 
text 
starts 
at 
the 
macro 
level 
and
gradually 
moves 
down 
to 
key 
microeconomic 
decisions 
which
business 
managers 
in 
the 
private 
and 
public 
sectors 
need 
to
consider. 
The 
rst 
chapter 
introduces 
you 
to 
a 
brief 
history 
of
globalisation, 
what 
it 
means 
and 
how 
it 
can 
be 
measured. 
The
second 
chapter 
in 
Part 
I 
moves 
down 
in 
scale 
from 
the 
global
economy 
to 
a 
national 
economy 
and 
develops 
a 
simple 
model 
of
how 
an 
individual 
economy 
can 
be 
analysed 
in 
terms 
of 
its 
impli-
cations 
for 
managerial 
decision 
making. 
The 
level 
of 
mathematics
required 
is 
basic 
and 
students 
who 
prefer 
to 
avoid 
this 
can 
easily
do 
so 
and 
still 
fully 
grasp 
the 
main 
implications 
of 
the 
model. 
In
Chapter 
3 
we 
move 
on 
to 
the 
measurement 
of 
economic 
perfor-
mance 
at 
the 
macroeconomic 
level 
and 
this 
is 
directly 
linked 
to
consideration 
of 
performance 
at 
the 
level 
of 
business. 
Part 
I 
of 
the
text 
is 
thus 
designed 
to 
give 
you 
a 
clear 
overview 
of 
the 
links
between 
global 
economic 
processes, 
national 
economy 
perfor-
mance 
and 
the 
fortunes 
of 
the 
private 
and 
public 
sector.
Part 
I

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. List of figures
  7. List of tables
  8. Preface
  9. Part I The Macroeconomic Environment
  10. Part II The Theory of the Firm and Competitive Strategy
  11. Part III Investment Decisions
  12. Index

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