The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
- 213 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Mastering the Globalization of Business
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Table of contents
- Cover
- Half-Title
- Series
- Title
- Copyright
- Contents
- Acknowledgements
- Introduction
- 1 A brief history of globalization
- 2 A shrinking world 1 – global governance
- 3 A shrinking world 2 – global markets
- 4 A global takeover?
- 5 Think global, act local
- 6 Globalization and the human resource
- 7 Finance and globalization
- 8 Global communications and the impact of e-commerce
- 9 The global customer
- 10 Growth and globalization
- 11 Key thinkers on globalization
- Bibliography
- Index
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Yes, you can access Mastering the Globalization of Business by Roger Cartwright in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.